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Advertising in new formats and media : current research and implications for marketers
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Challenges in an age of dis-engagement
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Designing and communicating experience
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Digital advertising : theory and research
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Evolutionary psychology in the business sciences
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ECONIS (ZBW)
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"Trust Me, I'm an Advertiser". : the influence of message sidedness and advertiser credibility on readers' perceptions of native advertisements
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
Designing and communicating experience
,
(pp. 105-117)
.
2021
Persistent link: https://www.econbiz.de/10012648274
Saved in:
2
Personalization in digital marketing : implementation strategies and the corresponding ethical issues
Gogh, Roseline van
;
Walrave, Michel
;
Poels, Karolien
- In:
The SAGE handbook of marketing ethics
,
(pp. 411-423)
.
2021
Persistent link: https://www.econbiz.de/10012306281
Saved in:
3
Exploring player responses towards in-game advertising : the impact of interactivity
Herrewijn, Laura
;
Poels, Karolien
- In:
Digital advertising : theory and research
,
(pp. 310-326)
.
2017
Persistent link: https://www.econbiz.de/10011646123
Saved in:
4
Article or ad? Readers' recognition and evaluations of native advertisements on online news websites
Krouwer, Simone
;
Poels, Karolien
- In:
Challenges in an age of dis-engagement
,
(pp. 17-30)
.
2017
Persistent link: https://www.econbiz.de/10011688264
Saved in:
5
The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura
;
Poels, Karolien
- In:
Advertising in new formats and media : current research …
,
(pp. 307-333)
.
2016
Persistent link: https://www.econbiz.de/10011473443
Saved in:
6
"Evolutionary store atmospherics" : designing with evolution in mind
Joye, Yannick
;
Poels, Karolien
;
Willems, Kim
- In:
Evolutionary psychology in the business sciences
,
(pp. 289-317)
.
2011
Persistent link: https://www.econbiz.de/10009314463
Saved in:
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