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Advanced digital marketing strategies in a data-driven era
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Fragen oder Zuhören? : ein Vergleich von Kundenbefragungen und
User
Generated
Content
Oetzel, Sebastian
;
Graf, Denise
- In:
Zukunft des Marketings
,
(pp. 91-107)
.
2023
in Form von Befragungen ein. Die zunehmende Verfügbarkeit von
User
Generated
Content
bietet mit Online-Bewertungen eine …
Persistent link: https://www.econbiz.de/10014516179
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2
Short video adverts : a modern and virtual form of advertising
Willis, Michelle
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 107-131)
.
2024
Persistent link: https://www.econbiz.de/10014529067
Saved in:
3
Artificial intelligence and user-generated data are transforming how firms come to understand customer needs
Hauserp, John R.
;
Lip, Zelin
;
Mao, Chengfeng
- In:
Artificial intelligence in marketing
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10014307065
Saved in:
4
Activism in the digital age : social movements analysis using
user-generated
content
in social media
Holgado-Ruiz, Laura
;
Saura, José Ramón
;
Rodríguez …
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 99-122)
.
2021
Persistent link: https://www.econbiz.de/10012621970
Saved in:
5
Review platforms in destinations and hospitality
Gligorijevic, Barbara
- In:
Open tourism : open innovation, crowdsourcing and …
,
(pp. 215-228)
.
2016
Persistent link: https://www.econbiz.de/10011444543
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