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25
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9
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6
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Saunders, John A.
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17
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7
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6
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5
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
4
Universität Wien / Lehrstuhl für Marketing
4
Books on Demand GmbH <Norderstedt>
3
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Obščestvo Znanie Rossii
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo / Fakulʹtet ėkonomiki, menedžmenta i informatiki
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Thüringen / Landesregierung
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
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2
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
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2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institut für Marketing <Münster, Westfalen>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
2
Michigan State University
2
Nižegorodskij Gosudarstvennyj Techničeskij Universitet
2
Nižegorodskij Obrazovatel'nyj Konsorcium
2
Rostovskij gosudarstvennyj ėkonomičeskij universitet RINCh
2
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2
School of Management Studies <Allahabad>
2
Springer International Publishing
2
Studienkreis für Tourismus
2
Universitatea Transilvania din Braşov / Facultatea de Ştiinţe Economice
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
World Marketing Congress <19., 2016, Paris>
2
AMACOM
1
ATAG Ernst & Young AG <Zürich>
1
Academic Foundation <Delhi>
1
Academy for Health Services Marketing <Chicago, Ill.>
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
Developments in marketing science: proceedings of the Academy of Marketing Science
9
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
9
Building corporate identity, image and reputation in the digital era
8
Entrepreneurship marketing : principles and practice of SME marketing
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Lehrbuch
6
Proceedings series / American Marketing Association
5
Springer Gabler Research
5
Fokus Dienstleistungsmarketing
4
Gabler Edition Wissenschaft
4
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
4
Journal of marketing management : MM
4
Meffert-Marketing-Edition
4
Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund
4
wi - Wirtschaft
4
Always learning
3
Bericht der GfK-Tagung : vom ...
3
Cases on innovations in educational marketing : transnational and technological strategies
3
GDI-Schriften / Gottlieb-Duttweiler-Institut
3
Know-how to use
3
Reihe Tagungsberichte / Thüringer Staatskanzlei
3
UTB / Management
3
AccessMM-Reihe Grundlagen
2
Arbeitspapier
2
Corporate social responsibility in the digital age
2
DUV / Wirtschaftswissenschaft
2
Developments in marketing science
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
2
ESOMAR publication series
2
Edition Sportökonomie, Sportmanagement
2
Ethics in marketing : international cases and perspectives
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Journal of financial services marketing : JFSM
2
Marketingforschung aktuell
2
Meffert Marketing Edition
2
Research
2
Sozialwissenschaftliche Schriften zur Forst- und Holzwirtschaft
2
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ECONIS (ZBW)
720
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1
UTCC international journal of business and economics : IJBE
Mahawitthayalai Hokankha Thai
-
Bangkok : 168 Printing Co., Ltd.
;
2009-[?]: Bangkok : …
-
Volume 1, number 1 (June 2009)-volume 13, number 3 …
Persistent link: https://www.econbiz.de/10012060913
Saved in:
2
Essentials of marketing
Martin, Jane
;
Blythe, Jim
-
2023
-
Eighth edition
Persistent link: https://www.econbiz.de/10013435287
Saved in:
3
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
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4
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
5
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
6
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
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7
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
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8
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
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9
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
10
Islamic brand love
Yousef, Waleed
;
Yousef, Najwa
- In:
Building corporate identity, image and reputation in …
,
(pp. 401-414)
.
2022
Persistent link: https://www.econbiz.de/10012609407
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