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464
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16
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Kotler, Philip
19
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12
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9
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8
Hartley, Steven W.
8
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7
Fill, Chris
7
Rudelius, William
7
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6
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6
McDaniel, Carl D.
6
Piercy, Nigel
6
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6
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6
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5
Foroudi, Pantea
5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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5
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4
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4
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2
Access Marketing Management e.V
1
Access Marketing Management e.V.
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
FernUniversität in Hagen
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
George Routledge & Sons <London>
1
Haufe-Lexware GmbH & Co. KG
1
Haupt Verlag
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
Institute of Practitioners in Advertising <London>
1
Josef Eul Verlag GmbH
1
Logos Verlag Berlin
1
Mahawitthayalai Hokankha Thai
1
NWB Verlag
1
National Institute of Rural Development
1
Pearson Deutschland GmbH
1
Pearson Studium
1
RWTH Aachen
1
Rheinwerk Verlag
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
Tectum Verlag
1
Uni-Taschenbücher GmbH
1
Walter de Gruyter GmbH & Co. KG
1
World Advertising Research Center <Henley-on-Thames>
1
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Building corporate identity, image and reputation in the digital era
8
Entrepreneurship marketing : principles and practice of SME marketing
7
Lehrbuch
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Always learning
4
Gabler Edition Wissenschaft
4
McGraw-Hill/Irwin series in marketing
4
Meffert-Marketing-Edition
4
wi - Wirtschaft
4
Cases on innovations in educational marketing : transnational and technological strategies
3
Springer Gabler Research
3
UTB / Management
3
AccessMM-Reihe Grundlagen
2
Corporate social responsibility in the digital age
2
DUV / Wirtschaftswissenschaft
2
Ethics in marketing : international cases and perspectives
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Meffert Marketing Edition
2
Sozialwissenschaftliche Schriften zur Forst- und Holzwirtschaft
2
Springer-Lehrbuch
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Advertising theory
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Always Learning
1
Applied research on strategic international management
1
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1
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1
Betriebswirtschaftliche Schriften : BWS
1
Bochumer Schriften zur Unternehmens- und Industriegeschichte
1
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1
Business 2000
1
CGPRT / The CGPRT Centre
1
Case studies series / National Institute of Rural Development
1
Cases on ...
1
Cases on business and management in the MENA region : new trends and opportunities
1
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
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ECONIS (ZBW)
464
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UTCC international journal of business and economics : IJBE
Mahawitthayalai Hokankha Thai
-
Bangkok : 168 Printing Co., Ltd.
;
2009-[?]: Bangkok : …
-
Volume 1, number 1 (June 2009)-volume 13, number 3 …
Persistent link: https://www.econbiz.de/10012060913
Saved in:
2
Essentials of marketing
Martin, Jane
;
Blythe, Jim
-
2023
-
Eighth edition
Persistent link: https://www.econbiz.de/10013435287
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3
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
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4
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
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5
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
6
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
7
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
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8
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
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9
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
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10
Islamic brand love
Yousef, Waleed
;
Yousef, Najwa
- In:
Building corporate identity, image and reputation in …
,
(pp. 401-414)
.
2022
Persistent link: https://www.econbiz.de/10012609407
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