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~type_genre:"Handbuch"
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Marketing
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118
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57
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11
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9
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6
Schneider, Willy
6
Zerres, Christopher
6
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5
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5
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4
Backhaus, Klaus
4
Bieger, Thomas
4
Cravens, David W.
4
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4
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4
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3
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3
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3
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3
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3
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Universität Wien / Lehrstuhl für Marketing
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Books on Demand GmbH <Norderstedt>
3
Springer-Verlag GmbH
3
Springer International Publishing
2
AMACOM
1
Access Marketing Management e.V
1
Access Marketing Management e.V.
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American Marketing Association
1
Ausschuss für Definitionen zu Handel und Distribution
1
Campus Verlag
1
De Gruyter Mouton
1
Deutscher Akademischer Austauschdienst
1
Deutscher Marketing-Verband
1
Dodwell Marketing Consultants
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
Fachtagung Business Geographics <2000, Salzburg>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
FernUniversität in Hagen
1
Forschungsinstitut für Biologischen Landbau
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
George Routledge & Sons <London>
1
Haufe-Lexware GmbH & Co. KG
1
Haupt Verlag
1
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1
Institut für Handelsforschung <Köln>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
International Association of Business Communicators
1
Josef Eul Verlag GmbH
1
Logos Verlag Berlin
1
Mahawitthayalai Hokankha Thai
1
Marketing zwischen Theorie und Praxis e.V.
1
NWB Verlag
1
National Institute of Rural Development
1
Pearson Deutschland GmbH
1
Pearson Studium
1
RWTH Aachen
1
Rheinwerk Verlag
1
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Building corporate identity, image and reputation in the digital era
8
Entrepreneurship marketing : principles and practice of SME marketing
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Lehrbuch
6
Gabler Edition Wissenschaft
4
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
4
Meffert-Marketing-Edition
4
wi - Wirtschaft
4
Always learning
3
Cases on innovations in educational marketing : transnational and technological strategies
3
Know-how to use
3
Springer Gabler Research
3
UTB / Management
3
AccessMM-Reihe Grundlagen
2
Corporate social responsibility in the digital age
2
DUV / Wirtschaftswissenschaft
2
Ethics in marketing : international cases and perspectives
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Meffert Marketing Edition
2
Sozialwissenschaftliche Schriften zur Forst- und Holzwirtschaft
2
Springer-Lehrbuch
2
USW-Schriften für Führungskräfte
2
Wissenschaft & Praxis
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
A Peter Collin book
1
A Shadow Lawn Press book
1
Absatzwirtschaft
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Advertising theory
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Applied research on strategic international management
1
Applying quality of life research / Best practices
1
Barron's business guides
1
Beck-Wirtschaftsberater
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Schriften : BWS
1
Bloomsbury reference
1
Bochumer Schriften zur Unternehmens- und Industriegeschichte
1
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ECONIS (ZBW)
571
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1
UTCC international journal of business and economics : IJBE
Mahawitthayalai Hokankha Thai
-
Bangkok : 168 Printing Co., Ltd.
;
2009-[?]: Bangkok : …
-
Volume 1, number 1 (June 2009)-volume 13, number 3 …
Persistent link: https://www.econbiz.de/10012060913
Saved in:
2
Behavioural research for marketing : a practitioner's handbook
Adams, Julian
-
2023
Persistent link: https://www.econbiz.de/10014022373
Saved in:
3
Essentials of marketing
Martin, Jane
;
Blythe, Jim
-
2023
-
Eighth edition
Persistent link: https://www.econbiz.de/10013435287
Saved in:
4
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
5
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
6
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
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7
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
8
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
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9
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
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10
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
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