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Brand
57
Markenartikel
57
Brand management
48
Markenführung
48
Consumer behaviour
40
Konsumentenverhalten
40
Brand image
24
Markenimage
24
Handelsmarke
19
Store brand
19
Einzelhandel
11
Retail trade
11
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
6
Private label
6
Werbewirkung
6
Brand attitude
5
Confidence
5
Marketing management
5
Marketingmanagement
5
Vertrauen
5
Brand loyalty
4
Distribution channel
4
Food retailing
4
Food trade
4
Lebensmitteleinzelhandel
4
Lebensmittelhandel
4
Online retailing
4
Online-Handel
4
Preismanagement
4
Pricing strategy
4
Private labels
4
Social Web
4
Social web
4
Vertriebsweg
4
Designation of origin
3
E-commerce
3
Electronic Commerce
3
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Conference paper
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4,613
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4,613
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845
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845
Graue Literatur
438
Non-commercial literature
438
Hochschulschrift
368
Arbeitspapier
323
Working Paper
323
Thesis
279
Collection of articles of several authors
133
Sammelwerk
133
Aufsatzsammlung
82
Bibliografie enthalten
74
Bibliography included
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72
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72
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Castanha, J.
2
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Grandi, Sebastiano
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Karray, Salma
2
Abratt, Russell
1
Ahmad, Alaeddin Mohammad Khalaf
1
Alaminos, David
1
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1
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1
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1
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1
Astuti, R. D.
1
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1
Aydın, Hatice
1
Belaid, Samy
1
Bernritter, Stefan F.
1
Bertolini, Alessandra
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Bidmon, Sonja
1
Bigné Alcañiz, J. Enrique
1
Bodapati, Anand
1
Boyle, Peter J.
1
Bradlow, Eric T.
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Brumă, Ion Sebastian
1
Brüggemann, Philipp
1
Cadeaux, Jack
1
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1
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1
Carslake, Isabelle
1
Colamatteo, Annarita
1
Dash, Satya Bhushan
1
Deighton, John
1
Dens, Nathalie
1
Derqui, Belén
1
Diallo, Mbaye Fall
1
Dinu Vasiliu, Codrin <PhD>
1
D’Arco, Mario
1
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
International journal of advertising : the quarterly review of marketing communications
4
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
3
Journal of business research : JBR
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Sviluppo, sostenibilità e competitività delle aziende : il contributo degli economisti aziendali
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
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1
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
2
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
3
Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet
;
Kumar, Nanda
;
Murthi, B. P. S.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-12)
.
2023
Persistent link: https://www.econbiz.de/10014289817
Saved in:
4
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
5
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
6
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
7
Sustainable brands and retail : a bibliometric analysis
Vizuete-Luciano, Emili
;
Guillén-Pujadas, Miguel
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 100-115)
.
2023
Persistent link: https://www.econbiz.de/10014289846
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8
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
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9
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
10
Research on the influence of new energy vehicles industry eco-business model on brand competitiveness
Mao, Qianyu
;
Wang, Ruiyang
;
Li, Zhen
- In:
IEIS 2021 : Proceedings of 8th International Conference …
,
(pp. 24-36)
.
2022
Persistent link: https://www.econbiz.de/10013366619
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