Research on the influence of new energy vehicles industry eco-business model on brand competitiveness
Qianyu Mao, Ruiyang Wang, and Zhen Li
| Year of publication: |
2022
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|---|---|
| Authors: | Mao, Qianyu ; Wang, Ruiyang ; Li, Zhen |
| Published in: |
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering. - Singapore : Springer Singapore, ISBN 978-981-16-8660-3. - 2022, p. 24-36
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| Subject: | New energy vehicles | Eco-business model | Brand competitiveness | Markenartikel | Brand | Markenführung | Brand management | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-16-8660-3_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366619