Faed, Alireza; Wu, Chen; Chang, Elizabeth - 2010
This paper presents a new conceptual framework and practical solution for Customer Relationship Management(CRM) and E-Loyalty … concentrate on customer. This paper introduces the notion of Intelligence CRM (i-CRM), and will define and develop i-CRM, E-Loyalty …, perceived usefulness, loyalty and E-Loyalty. This paper shows how i-CRMcan foresee the threshold of customer feedback creating …