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~type_genre:"Fallstudie"
~type_genre:"Sammlung"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Subject
All
Beziehungsmarketing
516
Relationship marketing
516
Deutschland
154
Germany
154
Theorie
79
Theory
79
Kundenmanagement
65
Marketingmanagement
49
Marketing management
46
Lieferantenmanagement
44
Supplier relationship management
44
Social Web
38
Social web
38
Consumer behaviour
35
Konsumentenverhalten
35
Marketing
35
Customer satisfaction
32
Kundenzufriedenheit
32
USA
31
United States
31
Innovationsmanagement
29
Innovation management
28
Dienstleistungsqualität
26
Service quality
26
Strategisches Management
26
Beziehungsmanagement
25
Unternehmen
25
Erfolgsfaktor
23
Kundenbindung
23
Kundenwert
23
Success factor
23
Kundenorientierung
22
Prozessmanagement
22
Strategic management
22
Brand management
21
Customer value
21
Markenführung
21
Business process management
20
Customer service
20
Kundenservice
20
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Free
31
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23
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Article
273
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260
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2
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14,848
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14,848
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3,366
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3,366
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1,557
Thesis
1,244
Graue Literatur
1,057
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1,057
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676
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658
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589
Sammelwerk
589
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460
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423
Ratgeber
258
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239
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163
Bibliography included
163
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160
Lehrbuch
159
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141
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137
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137
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116
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108
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108
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72
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58
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47
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26
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26
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25
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24
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English
308
German
231
French
2
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1
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Bruhn, Manfred
10
Homburg, Christian
7
Smith, Alan D.
6
Hollensen, Svend
5
Töpfer, Armin
4
Alt, Rainer
3
Herrmann, Andreas
3
Krafft, Manfred
3
Kreutzer, Ralf T.
3
Mainela, Tuija
3
Mattmüller, Roland
3
Meffert, Heribert
3
Reichwald, Ralf
3
Sheth, Jagdish N.
3
Wiedmann, Klaus-Peter
3
Öberg, Christina
3
Ahlert, Martin
2
Baglieri, Enzo
2
Belz, Christian
2
Bieger, Thomas
2
Bjerre, Mogens
2
Bock, Andreas H.
2
Braekler, Michael
2
Breitner, Michael H.
2
Brennan, Ross
2
Canning, Louise
2
Carù, Antonella
2
Downing, Steve
2
Ewing, Michael
2
Fisk, Peter
2
Georgi, Dominik
2
Gummesson, Evert
2
Hougaard, Søren
2
Ihl, Christoph
2
Jones, Rosalind
2
Kaunonen, Anna
2
Kes, Isabelle
2
Kowalkowski, Christian
2
Kumar, V.
2
Lasshof, Britta
2
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Gottfried Wilhelm Leibniz Universität Hannover
3
Springer Fachmedien Wiesbaden
3
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutschland / Bundesministerium für Verkehr, Bau- und Wohnungswesen
1
Friedrich-Schiller-Universität Jena
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Springer-Verlag GmbH
1
Technologie-Orientierte Besuchs- und Informationsprogramme
1
Technologieorientiertes Besuchs- und Informationsprogramm
1
Universität St. Gallen / Institut für Marketing
1
Universität Stuttgart
1
Verlag Dr. Kovač
1
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Published in...
All
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Customer-centric marketing strategies : tools for building organizational performance
5
HMD : Praxis der Wirtschaftsinformatik
5
Gabler Research
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
4
Marketing von Solutions : innovative Ansätze und Best Practices
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Europäische Hochschulschriften / 5
3
Harvard business review : HBR
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
3
Legends in marketing
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
TCW Wissenschaft und Praxis
3
Acta Universitatis Oeconomicae Helsingiensis / A
2
Basler Schriften zum Marketing
2
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
2
Cases on innovations in educational marketing : transnational and technological strategies
2
DUV / Wirtschaftswissenschaft
2
Deep knowledge of B2B relationships within and across borders
2
Die Betriebswirtschaft : DBW
2
Digital and social media marketing : a results-driven approach
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
European journal of marketing : EJM
2
Gabler-Lehrbuch
2
Global business and organizational excellence : a review of research & best practices
2
Handbuch Kundenbindungsmanagement
2
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
2
International journal of business innovation and research
2
International journal of management & enterprise development : IJMED
2
Journal of business strategy
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of service research : JSR
2
Journal of small business and enterprise development
2
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Source
All
ECONIS (ZBW)
535
Showing
1
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535
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date (oldest first)
1
Customer
relationship
management
: a global approach
Chakravorti, Samit
-
2023
Persistent link: https://www.econbiz.de/10014228404
Saved in:
2
Customer
relationship
management
: concepts and technologies
Buttle, Francis A.
;
Maklan, Stan
-
2019
-
Fourth edition
Persistent link: https://www.econbiz.de/10011997222
Saved in:
3
The role of corporate sustainability and digitalization in
customer
relationship
management
Pfleger, Regina
-
2017
Persistent link: https://www.econbiz.de/10011632183
Saved in:
4
Social
customer
relationship
management
: fundamentals, applications, technologies
Alt, Rainer
;
Reinhold, Olaf
-
2020
Persistent link: https://www.econbiz.de/10012060965
Saved in:
5
Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan
-
2019
Persistent link: https://www.econbiz.de/10012105262
Saved in:
6
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
7
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
8
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
9
The evolution of customer relationships in game contexts : an empirical examination of design dimensions, processes, and social dynamics in large-scale networks
Berger, Axel
-
2019
Persistent link: https://www.econbiz.de/10012163657
Saved in:
10
Social
Customer
Relationship
Management
: Grundlagen, Anwendungen und Technologien
Alt, Rainer
;
Reinhold, Olaf
-
2016
Persistent link: https://www.econbiz.de/10011531859
Saved in:
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