//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"TV ads"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Fernsehwerbung
9
Television advertising
9
USA
6
United States
6
Advertising effects
3
Fernsehprogramm
3
Television programme
3
Werbewirkung
3
Competitive strategy
2
Internet marketing
2
Israel
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Soft drink industry
2
Softdrink-Industrie
2
Wettbewerbsstrategie
2
Absatz
1
Advertising industry
1
Auswahl
1
Automotive industry
1
Brand
1
Brand management
1
Business model
1
Consumer behaviour
1
Creativity
1
Customer satisfaction
1
Eastern Europe
1
Einnahmen
1
Erfolgsfaktor
1
Fernsehen
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Geschäftsmodell
1
Globalisierung
1
Globalization
1
Handicraft cooperative
1
Handwerkergenossenschaft
1
India
1
Indien
1
more ...
less ...
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudie
Article in journal
462
Aufsatz in Zeitschrift
462
Graue Literatur
95
Non-commercial literature
95
Aufsatz im Buch
81
Book section
81
Arbeitspapier
79
Working Paper
79
Hochschulschrift
38
Thesis
29
Case study
9
Bibliografie enthalten
5
Bibliography included
5
Aufsatzsammlung
3
Collection of articles of several authors
3
Collection of articles written by one author
3
Konferenzschrift
3
Sammelwerk
3
Sammlung
3
Amtsdruckschrift
2
Conference paper
2
Government document
2
Konferenzbeitrag
2
Conference proceedings
1
Market information
1
Marktinformation
1
Mikroform
1
more ...
less ...
Language
All
English
7
German
2
Author
All
Birnbaum, Daniel
2
Caudill, Steven B.
1
Domański, Tomasz
1
Galak, Jeff
1
Huber, Frank
1
Lennartz, Wolfgang
1
Mangaraj, B. K.
1
McDowell, Walter
1
Meyvis, Tom
1
Mixon, Franklin G.
1
Nelson, Leif D.
1
Page, Adam
1
Sutherland, John
1
Vogel, Johannes
1
Young, Charles
1
more ...
less ...
Published in...
All
Eastern economic journal
1
Global advertising practice in a borderless world
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The journal of media economics
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising market in Central and Eastern Europe : case study of advertising market in Poland
Domański, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
Saved in:
2
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
3
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
Saved in:
4
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
5
Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
- In:
Implementing new business models in for-profit and …
,
(pp. 246-265)
.
2011
Persistent link: https://www.econbiz.de/10009126074
Saved in:
6
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
7
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
8
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
Saved in:
9
Television revenue and the structure of athletic contests : the case of the National Basketball Association
Caudill, Steven B.
- In:
Eastern economic journal
24
(
1998
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10001235274
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->