//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
9
Markenführung
9
Brand
4
Markenartikel
4
Markenrecht
3
Trademark law
3
Führungsstil
2
Leadership style
2
Luxury goods
2
Luxusgüter
2
Berlin
1
Betriebliche Wertschöpfung
1
Deutschland
1
Erfolgsfaktor
1
Germany
1
Location factor
1
Location policy
1
Markenpolitik
1
Place marketing
1
Science
1
Standortfaktor
1
Standortmarketing
1
Standortpolitik
1
Strategic management
1
Strategie
1
Strategisches Management
1
Strategy
1
Success factor
1
Theorie
1
Theory
1
USA
1
United States
1
Value creation
1
Wissenschaft
1
Wissenschaftsplanung
1
Wissenschaftspolitik
1
more ...
less ...
Type of publication
All
Article
5
Book / Working Paper
4
Type of publication (narrower categories)
All
Mehrbändiges Werk
Article in journal
10,215
Aufsatz in Zeitschrift
10,215
Aufsatz im Buch
2,374
Book section
2,374
Hochschulschrift
621
Graue Literatur
491
Non-commercial literature
491
Thesis
443
Case study
437
Fallstudie
437
Collection of articles of several authors
376
Sammelwerk
376
Working Paper
306
Arbeitspapier
305
Aufsatzsammlung
255
Conference paper
121
Konferenzbeitrag
121
Reprint
104
Konferenzschrift
84
Ratgeber
84
Lehrbuch
81
Guidebook
80
Textbook
68
Conference proceedings
53
Handbook
36
Handbuch
36
Bibliografie enthalten
32
Bibliography included
32
Interview
27
Collection of articles written by one author
13
Fallstudiensammlung
13
Sammlung
13
Systematic review
12
Übersichtsarbeit
12
Bibliografie
9
Glossar enthalten
9
Glossary included
9
Multi-volume publication
9
Festschrift
7
more ...
less ...
Language
All
English
7
German
2
Author
All
Petty, Ross D.
3
Buil, Isabel
2
De Chernatony, Leslie
2
Merrilees, Bill
2
Bruhn, Manfred
1
Elliott, Richard
1
Guest, Duncan
1
Jevons, Colin
1
Miller, Adan
1
Poetis, Pantelis Christian
1
Wallace, Elaine
1
more ...
less ...
Institution
All
Berlin Partner GmbH
1
Partner für Berlin, Gesellschaft für Hauptstadt-Marketing
1
Published in...
All
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Critical perspectives on business and management
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
2
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
3
Encyclopaedia of strategic brand management : value creation, sustainability and performance
Miller, Adan
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009680074
Saved in:
4
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
5
Brands and brand management
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003707190
Saved in:
6
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
Saved in:
7
Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
Saved in:
8
Berlin Wissenschaft 2015 : eine Marke und ihre Vermarktung
Poetis, Pantelis Christian
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002815260
Saved in:
9
Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10001748065
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->