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Search: subject:"Product portfolio"
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Product management
13
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13
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3
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2
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Reprint
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584
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Bhatnagar, Amit
1
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1
Brouthers, Lance Eliot
1
Brown, Stephen
1
Carpenter, Gregory S.
1
Chandy, Rajesh K.
1
Cooper, Robert G.
1
Day, George S.
1
Farquhar, Peter H.
1
Glazer, Rashi
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Han, Julia Y.
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1
Ijiri, Yuji
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Keegan, Warren J.
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1
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1
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1
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Marketing-mix strategies - product strategy and promotion strategy
3
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International marketing ; Vol. 2
1
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Michael Porter ; Vol. 4
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Strategy, structure and leadership
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
13
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date (oldest first)
1
The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot
;
Werner, Steve
;
Matulich, Erika
-
2010
Persistent link: https://www.econbiz.de/10003889322
Saved in:
2
Product choice strategy for online retailers
Yan, Ruiliang
;
Bhatnagar, Amit
- In:
Transforming e-business practices and applications : …
,
(pp. 220-238)
.
2010
Persistent link: https://www.econbiz.de/10003925152
Saved in:
3
Determining the appropriate depth and breadth of a firm's
product
portfolio
Bordley, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836090
Saved in:
4
Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh
-
2009
Persistent link: https://www.econbiz.de/10003836108
Saved in:
5
New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
Saved in:
6
Organizing for radical product innovation : the overlooked role of willingness to cannibalize
Chandy, Rajesh K.
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003836291
Saved in:
7
Diagnosing the
product
portfolio
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003807175
Saved in:
8
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
Saved in:
9
Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.
;
Han, Julia Y.
;
Herr, Paul M.
; …
-
2009
Persistent link: https://www.econbiz.de/10003784834
Saved in:
10
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
-
2009
Persistent link: https://www.econbiz.de/10003784857
Saved in:
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