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~type_genre:"Sammelwerk"
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Search: subject:"media planning"
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Advertising media
7
Werbeträger
7
Brand management
3
Deutschland
3
Germany
3
Markenführung
3
Markenpolitik
3
Werbung
3
Advertising
2
Advertising effects
2
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2
Online-Marketing
2
Welt
2
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2
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2
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1
Advertising planning
1
Artists
1
Athletes
1
Consumer behaviour
1
Film industry
1
Filmstar
1
Filmwirtschaft
1
Hamburg <2000>
1
Information value
1
Informationswert
1
Kommunikationsstrategie
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Konsumentenverhalten
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Künstler
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Lebensstil
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Marketing
1
Media economics
1
Media industries
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Mediensektor
1
Medienwirtschaft
1
Medienökonomik
1
Sportler
1
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1
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Sammelwerk
Article in journal
139
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139
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82
Book section
82
Graue Literatur
35
Non-commercial literature
35
Arbeitspapier
19
Working Paper
19
Hochschulschrift
13
Case study
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Ratgeber
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Collection of articles of several authors
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Guidebook
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Lehrbuch
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Market information
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Marktinformation
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German
4
English
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Baetzgen, Andreas
1
Eisend, Martin
1
Gaitanides, Michael
1
Kruse, Jörn
1
Könecke, Thomas
1
Moeran, Brian
1
Pelsmacker, Patrick de
1
Regier, Stefanie
1
Schunk, Holger
1
Schüür-Langkau, Anja
1
Verlegh, Peeter
1
Voorveld, Hilde
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Springer Fachmedien Wiesbaden
2
Hamburger Forum Medienökonomie
1
ICORIA <13., 2014, Amsterdam>
1
Symposium Stars in Film und Sport <2000, Hamburg>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Advances in advertising research
1
European Advertising Academy
1
Hamburger Forum Medienökonomie : HFM
1
Journal of marketing communications
1
Media-Spectrum
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ECONIS (ZBW)
7
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The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10012878635
Saved in:
2
Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
Saved in:
3
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
4
Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
Saved in:
5
Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Schüür-Langkau, Anja
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009237074
Saved in:
6
Communication
Moeran, Brian
(
contributor
)
-
2010
-
Engl. ed.
Persistent link: https://www.econbiz.de/10003928569
Saved in:
7
Stars in Film und Sport : ökonomische Analyse des Starphänomens ; [Symposium "Stars in Film und Sport"]
Gaitanides, Michael
(
ed.
);
Kruse, Jörn
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001599466
Saved in:
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