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Search: subject_exact:"Marketingtheorie"
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Subject
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Marketing theory
8
Marketingtheorie
8
Theorie
3
Theory
3
1969-2008
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand architecture
1
Brand management
1
Corporate reputation
1
Dienstleistung
1
Einzelhandel
1
Europa
1
Europe
1
Event marketing
1
Event-Marketing
1
Externalities
1
Externer Effekt
1
Firmenimage
1
Markenarchitektur
1
Markenartikel
1
Markenführung
1
Messe
1
Retail trade
1
Service-Dominant Logic
1
Service-dominant logic
1
Services
1
Social Web
1
Social web
1
Theory of value
1
Trade fair
1
USA
1
United States
1
Werttheorie
1
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Type of publication
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Article
8
Type of publication (narrower categories)
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Systematic review
Article in journal
1,218
Aufsatz in Zeitschrift
1,218
Aufsatz im Buch
557
Book section
557
Collection of articles of several authors
203
Sammelwerk
203
Hochschulschrift
191
Graue Literatur
188
Non-commercial literature
188
Lehrbuch
182
Reprint
180
Textbook
166
Thesis
156
Working Paper
122
Arbeitspapier
118
Konferenzschrift
85
Aufsatzsammlung
81
Bibliografie enthalten
67
Bibliography included
67
Conference proceedings
56
Festschrift
42
Glossar enthalten
40
Glossary included
40
Biografie
34
Biography
34
Collection of articles written by one author
27
Sammlung
27
Case study
24
Fallstudie
24
Handbook
18
Handbuch
18
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18
Multi-volume publication
18
Einführung
10
Bibliografie
9
Conference paper
9
Konferenzbeitrag
9
Dissertation u.a. Prüfungsschriften
8
Übersichtsarbeit
8
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English
5
German
3
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Converse, Paul D.
1
Fetscherin, Marc
1
Gröppel-Klein, Andrea
1
Heitmann, Mark
1
Herrmann, Andreas
1
Houston, Franklin S.
1
Howard, Donald G.
1
Kaas, Klaus Peter
1
Loewenfeld, Fabian von
1
Mundt, JoNel
1
Ng, Irene
1
Rösger, Jürgen
1
Smith, Laura A.
1
Usunier, Jean-Claude
1
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Published in...
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European journal of marketing : EJM
2
Customer Experience : Forum Dienstleistungsmanagement
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Review of marketing research
1
The development of marketing theory and its philosophical underpinnings
1
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ECONIS (ZBW)
8
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1
An integrative framework of value
Ng, Irene
;
Smith, Laura A.
-
2012
Persistent link: https://www.econbiz.de/10009572478
Saved in:
2
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
3
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
4
Ubiquitous externalities : characteristics, climate, and implications for post-acquisition behaviors
Mundt, JoNel
;
Houston, Franklin S.
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10008650947
Saved in:
5
Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
Saved in:
6
Development of marketing theory : fifty years of progress
Converse, Paul D.
-
2008
Persistent link: https://www.econbiz.de/10003608575
Saved in:
7
Stand und Entwicklungsperspektiven der Marketingtheorie
Kaas, Klaus Peter
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 29-47)
.
2005
Persistent link: https://www.econbiz.de/10003251247
Saved in:
8
The evolution of marketing theory in the United States and Europe
Howard, Donald G.
(
contributor
)
- In:
European journal of marketing : EJM
25
(
1991
)
2
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001111550
Saved in:
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