Laskin, Alexander V. - In: Journal of Communication Management 16 (2012) 4, pp. 355-370
Purpose – This paper aims to develop five public relations scales as a substitutions for models/dimensions that were … relations paradigms, the manuscript proposes a measurement approach for the public relations practice. Design …/methodology/approach – This is a conceptual paper based on a critical literature review aimed at understanding the errors in the public relations …