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Analyse the future (data integration for improved market forecasting)
Jain, A.
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Strategic Direction
28
(
2012
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3
Persistent link: https://www.econbiz.de/10015011824
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iPhone and apps (the brand management and marketing aspects of Apple s iPhone and associated applications software (“apps ))
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Strategic Direction
27
(
2011
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3
Persistent link: https://www.econbiz.de/10015011667
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Delivering the goods (profile of Jason Gissing, one of the founders of Ocado, the UK Internet retailer specializing in groceries)
Gray, R.
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Strategic Direction
27
(
2011
)
6
Persistent link: https://www.econbiz.de/10015011704
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Engagement strategy aims to take long-term interest rates higher (guiding principles of car manufacturer Honda s marketing strategy for the use of television advertising)
Barnett, M.
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Strategic Direction
27
(
2011
)
8
Persistent link: https://www.econbiz.de/10015011734
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Blend in with the scene to get maximum ad stand-out (the effectiveness of advertising based on social media and networks)
Cooper, L.
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Strategic Direction
27
(
2011
)
8
Persistent link: https://www.econbiz.de/10015011738
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6
McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
Velarde, F.
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Strategic Direction
27
(
2011
)
10
Persistent link: https://www.econbiz.de/10015011768
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Ten surefire ways to fail in new media
Gilbert, B.
- In:
Strategic Direction
26
(
2010
)
5
Persistent link: https://www.econbiz.de/10015011531
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8
Digital makes the brand connection
Dundas, C.
- In:
Strategic Direction
26
(
2010
)
9
Persistent link: https://www.econbiz.de/10015011589
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9
Inside the Googleplex
In:
Strategic Direction
24
(
2008
)
3
Persistent link: https://www.econbiz.de/10015011200
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10
Back to the future at Yahoo
Hof, R.D.
- In:
Strategic Direction
24
(
2007
)
1
Persistent link: https://www.econbiz.de/10015011165
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