Bilgihan, Anil; Ricci, Peter - In: Journal of Hospitality and Tourism Technology 15 (2023) 1, pp. 123-137
, artificial intelligence, robotics and the Metaverse on hotel sales, marketing and revenue optimization. Design … studies to examine the integration of innovative technologies in hotel sales, marketing and revenue optimization strategies …, this paper also highlights the importance of fundamental marketing practices, such as user-friendly websites, fast and …