Purpose: Empirically analyze the tourism destination selection attributes, tourist satisfaction and behavioral intentions of multicultural families by country of origin. Confirm the mediating effect of self-efficacy on the relationship between tourism destination selection attributes, tourist...

Technology plays a crucial role in safeguarding cultural and heritage assets for tourism destinations. Despite youths' apparent technological proficiency, there has been limited research on their intention to use virtual reality (VR) in such settings. This study stands as one of the pioneering...

Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to utilizing data from social media influencers' online community to identify novel consumer groups through market segmentation. To achieve this, a case study of 50 Instagram Fashion...