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Search: "Journal of marketing theory and practice."
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Consumer behaviour
170
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170
USA
125
United States
125
Salespeople
38
Social Web
38
Social web
38
Verkaufspersonal
38
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35
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Markenimage
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Werbewirkung
34
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
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Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
26
Internet marketing
26
Online-Marketing
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Retail trade
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Marketing theory
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Kaufentscheidung
23
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23
Online retailing
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Online-Handel
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Marketing
20
Viral marketing
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Virales Marketing
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Beatty, Sharon E.
14
Rutherford, Brian N.
11
Solomon, Michael R.
11
Donthu, Naveen
10
Hair, Joseph F.
10
Sheth, Jagdish N.
10
Barnes, Donald C.
9
Arnold, Todd J.
8
Reynolds, Kristy E.
8
Sarstedt, Marko
8
Fu, Frank Q.
7
Ramirez, Edward
7
Schumann, David W.
7
Franke, George R.
6
Gillison, Stephanie T.
6
Landry, Timothy D.
6
McDonald, Robert E.
6
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5
Crosno, Jody L.
5
Das, Neel
5
Deitz, George D.
5
Huang, Lei
5
Hyman, Michael R.
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Karande, Kiran
5
McQuitty, Shaun
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Micu, Camelia C.
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Nakata, Cheryl
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Ringle, Christian M.
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4
Allaway, Arthur W.
4
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Baker, Thomas L.
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Boles, James S.
4
Bonney, Leff
4
Briggs, Elten
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Journal of marketing theory and practice
481
Journal of marketing theory and practice : JMTP
187
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ECONIS (ZBW)
504
OLC EcoSci
164
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141
Exchanging roles : an insight into the theory of value co-creation
Troccoli, Irene Raguenet
;
Felizardo, Nuno Álvares <Jr.>
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10012483464
Saved in:
142
Confronting the customer-engagement paradox in sales leader succession
Lemken, Russell K.
;
Rowe, William J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 286-300
Persistent link: https://www.econbiz.de/10012483466
Saved in:
143
Collective empowerment in online communities : conceptualization, scale refinement, and validation
Long Thang Van Nguyen
;
Conduit, Jodie
;
Lu, Vinh Nhat
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10012483469
Saved in:
144
Another look at frontline employee productivity propensity : a job demands-resources approach
Harris, Eric G.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 318-329
Persistent link: https://www.econbiz.de/10012483470
Saved in:
145
"Fear of missing out" : antecedents and influence on purchase likelihood
Good, Megan C.
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 330-341
Persistent link: https://www.econbiz.de/10012483471
Saved in:
146
Dynamic marketing productivity and firm intangible value : insights from airlines industry
Rahman, Mahabubur
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10012483472
Saved in:
147
Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements
Cobbs, Joe
;
Schäfers, Tobias
;
Groza, Mark D.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012483473
Saved in:
148
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
149
Seeking consumer forgiveness : face management by frontline employees
Bath, Jatinderpreet Kaur
;
Bawa, Anupam
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10012483475
Saved in:
150
Cultural priming conditions and decision-making on food consumption : means-end evidence for everyday consumer goods
Choi, Byung-Joon
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10012483477
Saved in:
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