//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of marketing theory and practice."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
170
Konsumentenverhalten
170
USA
125
United States
125
Salespeople
38
Social Web
38
Social web
38
Verkaufspersonal
38
Brand management
35
Markenführung
35
Advertising effects
34
Brand image
34
Markenimage
34
Werbewirkung
34
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
26
Internet marketing
26
Online-Marketing
26
Retail trade
26
Marketing theory
25
Marketingtheorie
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Brand
19
Emotion
19
Markenartikel
19
Sales behaviour
19
Verkaufsverhalten
19
more ...
less ...
Online availability
All
Undetermined
254
Free
13
Type of publication
All
Article
661
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
504
Aufsatz in Zeitschrift
504
Collection of articles of several authors
6
Sammelwerk
6
Systematic review
3
Übersichtsarbeit
3
Case study
2
Fallstudie
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
668
Author
All
Beatty, Sharon E.
14
Rutherford, Brian N.
11
Solomon, Michael R.
11
Donthu, Naveen
10
Hair, Joseph F.
10
Sheth, Jagdish N.
10
Barnes, Donald C.
9
Arnold, Todd J.
8
Reynolds, Kristy E.
8
Sarstedt, Marko
8
Fu, Frank Q.
7
Ramirez, Edward
7
Schumann, David W.
7
Franke, George R.
6
Gillison, Stephanie T.
6
Landry, Timothy D.
6
McDonald, Robert E.
6
Collier, Joel E.
5
Crosno, Jody L.
5
Das, Neel
5
Deitz, George D.
5
Huang, Lei
5
Hyman, Michael R.
5
Karande, Kiran
5
McQuitty, Shaun
5
Micu, Camelia C.
5
Nakata, Cheryl
5
Ringle, Christian M.
5
Sierra, Jeremy J.
5
Aggarwal, Praveen
4
Allaway, Arthur W.
4
Anitsal, Ismet
4
Ashley, Christy
4
Babin, Barry J.
4
Baker, Thomas L.
4
Boles, James S.
4
Bonney, Leff
4
Briggs, Elten
4
Brown, James R.
4
Carrillat, François A.
4
more ...
less ...
Published in...
All
Journal of marketing theory and practice
481
Journal of marketing theory and practice : JMTP
187
Source
All
ECONIS (ZBW)
504
OLC EcoSci
164
Showing
11
-
20
of
668
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
12
Clearance vs. sale : promotion keywords and their implications for retailers and public policy
Gillespie, Brian
;
Manning, Kenneth C.
;
Ferrell, Odies C.
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10014426268
Saved in:
13
Gratitude stimulates word-of-mouth more than words of thanks
Cownie, Fiona
;
Haft, James
;
Vu, Van
;
Natalia Natalia
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014426269
Saved in:
14
How, when, and why do stores' humor climates affect retail customer purchase?
Tremblay, Michel
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 434-449
Persistent link: https://www.econbiz.de/10014426270
Saved in:
15
The gender earnings gap in sharing economy services : the role of price, number of stays, and guests accommodated on Airbnb
Davidson, Alexander
;
Gleim, Mark R.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 490-501
Persistent link: https://www.econbiz.de/10014426275
Saved in:
16
Design aesthetics in predominantly-utilitarian versus predominantly-hedonic services : the "what is beautiful is good" and "Ulysses" effects
Chaouali, Walid
;
Souiden, Nizar
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 502-515
Persistent link: https://www.econbiz.de/10014426276
Saved in:
17
The impact of Artificial Intelligence on the marketing practices of Professional Services Firms
Bezuidenhout, Carl
;
Heffernan, Troy
;
Abbas, Roba
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 516-537
Persistent link: https://www.econbiz.de/10014426278
Saved in:
18
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
19
The current and future state of the marketing management profession
El Hajjar, Samer
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014514632
Saved in:
20
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->