Search Results - Internet

Effect of social media marketing on online travel purchase behavior post-COVID-19 : mediating role of brand trust and brand loyalty

Azhar, Mohd; Husain, Rehan; Hamid, Sheeba; Rahman, Mohd … - In: Future Business Journal 9 (2023), pp. 1-13

The present study intends to unleash the influence of social media marketing (SMM) on purchase intention (PI), brand trust (BT) and brand loyalty (BL) in the setting of online travel booking websites. It also analyses the mediating effect of BT and BL in the relationship between SMM and PI. This...

Persistent link: https://www.econbiz.de/10014373762

Investigating the impact of Facebook advertising features on consumer behaviour

Vo Thi Huong Giang; Duy Binh Luong; Le Khoa Huan; Thi … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 17-25

Persistent link: https://www.econbiz.de/10014375455

In-between self-marketing and collaboration : researcher identity formation in the usage of academic social network sites

Söldner, Jens-Henrik - In: Strategic change 32 (2023) 6, pp. 209-221

Persistent link: https://www.econbiz.de/10014429082

Increasing customer equity through social media content and engagement

Febrian, Angga - In: Entrepreneurial business and economics review : EBER 11 (2023) 3, pp. 39-56

Objective: The objective of the article is to investigate the impact of social media content on engagement and customer equity. The moderating role of the customer relationship is also analyzed. The purpose of this research was to find out the types of content that can increase engagement and...

Persistent link: https://www.econbiz.de/10014429154

The influence of social media and brand equity on business-to-business marketing

Fagundes, Ligia; Gomes-e-Souza Munaier, Christian; … - In: REGE revista de gestão 30 (2023) 3, pp. 299-313

Persistent link: https://www.econbiz.de/10014431223

Beautiful Black British brand : exploring intersectionality of race, gender, and self-branding of Black British sportswomen

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1708-1731

Persistent link: https://www.econbiz.de/10014443781

Social media in autocracies

Yang, David Y. - In: The political economy of social media, (pp. 185-191). 2023

Persistent link: https://www.econbiz.de/10014444306

Layers of love : exploring the interactive layers of brand love in the social media setting

Aro, Kaisa; Suomi, Kati; Jones, Richard - In: European journal of marketing 57 (2023) 13, pp. 87-110

Persistent link: https://www.econbiz.de/10014448620

A comparative study of communication management strategies on social media in the hotel industry in Spain in times of COVID-19

Baraybar-Fernández, Antonio; Arrufat-Martín, Sandro; … - In: Administrative Sciences : open access journal 13 (2023) 11, pp. 1-11

The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as "Data Analytics" and "Content Analytics"...

Persistent link: https://www.econbiz.de/10014449862

Using social media marketing to pro-tourism behaviours : the mediating role of destination attractiveness and attitude towards the positive impacts of tourism

Alzaydi, Zyad M.; Elsharnouby, Mohamed H. - In: Future Business Journal 9 (2023), pp. 1-13

Social media has recently played a highly impactful role in communication. Specifically, these channels are vital and have a substantial influence on the attitudes, behavioural intentions, and actual behaviour of tourists. Previous research showed clearly that there is an increasing number of...

Persistent link: https://www.econbiz.de/10014382211