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Marketing
217
Marketingmanagement
120
Marketing management
87
Marketing theory
41
Marketingtheorie
41
Theorie
32
Theory
32
Strategisches Management
26
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26
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25
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24
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17
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15
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14
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14
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13
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11
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11
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11
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English
268
German
68
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14
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6
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Kotler, Philip
356
Armstrong, Gary
47
Keller, Kevin Lane
30
Kartajaya, Hermawan
23
Lee, Nancy R.
18
Pförtsch, Waldemar A.
16
Setiawan, Iwan
13
Andreasen, Alan R.
12
Bliemel, Friedhelm
9
Sponholz, Uwe
9
Opresnik, Marc Oliver
7
Fahey, Liam
6
Haas, Maximilian
6
Suvit Maesincee
6
Bickhoff, Nils
5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
Achrol, Ravi S.
4
Berger, Roland
4
Bloom, Paul N.
4
Brady, Mairead
4
Caslione, John A.
4
Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
Jatusripitak, Somkid
4
Kotler, Milton
4
Lilien, Gary L.
4
Makens, James C.
4
Reber, Heidi
4
Roberto, Eduardo L.
4
Somkid Jatusripitak
4
Zaltman, Gerald
4
Goodman, Malcolm
3
Haider, Donald H.
3
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3
Huan, Hooi Den
3
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4
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2
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1
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1
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1
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1
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Legends in marketing
11
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Does marketing need reform? : fresh perspectives on the future
2
Holt, Rinehart and Winston marketing series
2
Journal of the Academy of Marketing Science
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Springer Business Cases
2
wi / wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
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1
Best practices in international marketing
1
Business for Professionals
1
Competitive strategic management
1
Destination branding : creating the unique destination proposition
1
EBL-Schweitzer
1
Economic impact : a quarterly review of world economics
1
Handbook of business-to-business marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of historical research in marketing
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Kellogg on marketing
1
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1
MIT sloan management review
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ECONIS (ZBW)
229
USB Cologne (EcoSocSci)
127
Showing
141
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150
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356
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141
How marketers can respond to recession and turbulence
Kotler, Philip
;
Caslione, John A.
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
Saved in:
142
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2009
-
9. ed., international ed.
Persistent link: https://www.econbiz.de/10003597603
Saved in:
143
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
144
Alleviating poverty : a macro/micro marketing perspective
Kotler, Philip
;
Roberto, Ned
;
Leisner, Tony
-
2009
Persistent link: https://www.econbiz.de/10003876667
Saved in:
145
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
146
Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003803407
Saved in:
147
Marketing management in China
Kotler, Philip
;
Keller, Kevin Lane
;
Lu, Taihong
-
2009
Persistent link: https://www.econbiz.de/10014277193
Saved in:
148
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
149
Marketing management
Kotler, Philip
-
2009
-
13. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10004908068
Saved in:
150
Marketing : an introduction
Armstrong, Gary
-
2009
-
9. ed
Persistent link: https://www.econbiz.de/10004910486
Saved in:
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