"Increasingly executives are facing unprecedented levels of complexity and shifting societal, political, and technological dynamics. This new context requires transformational change and fresh ways of thinking. While traditional approaches are still relevant for some aspects of innovation, they...

"This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional...

"This practical guide describes how the supply chain operates and discusses the issues and techniques that are relevant for companies seeking to improve the management of their supply chains. This easy-to-use guide contains tips and techniques for maximizing supply chain innovation strategies,...

"The Handbook of Board Governanceprovides comprehensive coverage of all topics in corporate governance by subject matter experts. The chapter authors are a combination of practitioners (directors, management, advisors) and academics. The practitioners will bring practical experience and the...

"The enthusiasm of the users of this MBA-oriented book has been greatly rewarding for us, and we thank them for their comments, suggestions, criticism, and support. Although the book is not the massive seller that an undergraduate textbook can become, it is clear that there is, as we felt, a...

Debating globalization -- Explaining globalization -- Experiencing globalization -- Globalization and the world economy -- Globalization and the nation-state -- Global governance -- Globalization, INGOs, and civil society -- Globalization and media -- Globalization and identity -- Global...

"The Power of Value Selling offers a fresh perspective on how salespeople can adopt a customer-centric approach to reverse engineer how modern buyers want to buy. This field-honed guidebook enables sales professionals to become the trusted business advisors buyers crave in unpredictable...

"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to...

What to Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data -- Contents -- Preface -- 1: When Machines Do Everything -- Like It or Not, This Is Happening -- Digital That Matters -- Playing the New Game -- But Will I Be Automated Away? -- Getting...