Strategic market management

David A. Aaker (Vice-Chairman, Prophet Professor Emeritus, University of California, Berkeley), Christine Moorman (T. Austin Finch Sr. Professor of Business Administration Fuqua School of Business, Duke University)

"This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"--

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Year of publication:	[2024] ; Twelfth edition
Authors:	Aaker, David A. ; Moorman, Christine
Institutions:	John Wiley and Sons <Hoboken, NJ> (publisher)
Publisher:	Hoboken, NJ : Wiley
Subject:	Strategisches Management \| Strategic management \| Marketingmanagement \| Marketing management
Description of contents:	Table of Contents [gbv.de]

Extent:	x, 395 Seiten, 65 Seiten Anhang Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturangaben
ISBN:	978-1-119-80286-0 ; 978-1-119-80289-1 ; 978-1-119-80279-2
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014414377