Strategic market management
Year of publication: |
[2024] ; Twelfth edition
|
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Authors: | Aaker, David A. ; Moorman, Christine |
Institutions: | John Wiley and Sons <Hoboken, NJ> (publisher) |
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | x, 395 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes index |
ISBN: | 978-1-119-80286-0 ; 978-1-119-80289-1 ; 978-1-119-80279-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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