//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"International Journal of Sports Marketing and Sponsorship"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Sports marketing
148
Consumer behaviour
131
Sportmarketing
129
Konsumentenverhalten
126
Professional sports
100
Profisport
100
Sport
97
Sports
97
Sponsorship
77
Sport event
60
Sportveranstaltung
59
Sponsoring
57
Football
50
Brand management
49
Sport organization
48
Sportorganisation
48
Fußball
47
Markenführung
44
Brand image
35
Markenimage
34
sponsorship
34
China
31
Advertising effects
29
Werbewirkung
29
Athletes
24
Sportler
23
Relationship marketing
22
Customer satisfaction
21
Internet marketing
21
Kundenzufriedenheit
21
Online-Marketing
21
Social Web
21
Social web
21
Beziehungsmarketing
20
sports marketing
19
Service quality
18
USA
18
Dienstleistungsqualität
15
United States
15
Arbeitsgruppe
14
more ...
less ...
Online availability
All
Undetermined
891
Free
14
Type of publication
All
Article
1,028
Book / Working Paper
9
Type of publication (narrower categories)
All
research-article
316
Article in journal
300
Aufsatz in Zeitschrift
300
editorial
124
miscellaneous
72
review
10
case-report
9
Interview
7
Case study
5
Fallstudie
5
Aufsatzsammlung
3
Collection of articles of several authors
3
Sammelwerk
3
conceptual-paper
2
back-matter
1
more ...
less ...
Language
All
English
1,029
Undetermined
8
Author
All
Desbordes, Michel
73
Chadwick, Simon
40
Amis, John
18
Zhang, James J.
18
Ko, Yong Jae
16
Liu, Dongfeng
16
Biscaia, Rui
12
Byon, Kevin K.
12
Lee, Hyun-Woo
11
Dickson, Geoff
9
James, Jeffrey D.
9
O'Reilly, Norm
9
Wang, Jerred Junqi
9
Greenwell, T. Christopher
8
Ha, Jae-Pil
8
Kim, Taehee
8
Pyun, Do Young
8
Rines, Simon
8
Breuer, Christoph
7
Correia, Abel
7
García-Fernández, Jerónimo
7
Jensen, Jonathan A.
7
Kim, Kihan
7
Old, John
7
Pons, Frank
7
Yoshida, Masayuki
7
Calabuig Moreno, Ferran
6
Chang, Kyungro
6
Cheong, Yunjae
6
Chiu, Weisheng
6
Cho, Heetae
6
Cornwell, T. Bettina
6
Dolles, Harald
6
Kim, Yu Kyoum
6
Kwak, Dae Hee
6
Pedersen, Paul M.
6
Pegoraro, Ann
6
Qian, Tyreal Yizhou
6
Shani, David
6
Söderman, Sten
6
more ...
less ...
Published in...
All
International Journal of Sports Marketing and Sponsorship
724
International journal of sports marketing & sponsorship
311
International Journal of Sports Marketing and Sponsorship Ser.
2
Source
All
Other ZBW resources
723
ECONIS (ZBW)
306
OLC EcoSci
8
Showing
21
-
30
of
1,037
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
22
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
23
How best to measure connection to a team : team identification, brand attitude/loyalty, consumer lifestyle or interest level?
Trail, Galen
;
Bang, Hyejin
;
Dees, Windy
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 227-247
Persistent link: https://www.econbiz.de/10014505024
Saved in:
24
Genuine or impression management? : uncovering biases in how people respond to the Black Lives Matter movement in sport
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10014505025
Saved in:
25
Sports team success and managerial decisions : the role of playing-time concentration
Cardazzi, Alexander
;
Humphreys, Brad R.
;
Reddig, Kole
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 266-287
Persistent link: https://www.econbiz.de/10014505027
Saved in:
26
What makes esports consumers watch streamers' esports live-streaming contents? : Extending the theory of planned behavior
Jang, Wooyoung
;
Choi, Wonjun
;
Kim, Min Jung
;
Song, Hyunseok
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 288-309
Persistent link: https://www.econbiz.de/10014505035
Saved in:
27
Implementing trades of the National Football League Draft on blockchain smart contracts
Fukuzawa, Mathew B.
;
McConnell, Brandon M.
;
Kay, Michael G.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 330-359
Persistent link: https://www.econbiz.de/10014505213
Saved in:
28
How customer knowledge management helps retain fitness club members : a mediating effect of relationship quality
Ng, Kenneth Shiu Pong
;
Feng, Yan
;
Lai, Ivan K. W.
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 360-381
Persistent link: https://www.econbiz.de/10014505217
Saved in:
29
Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance : algorithm comparisons and macroeconomic factor of unemployment
Park, Juho
;
Cho, Junghwan
;
Gang, Alex C.
;
Lee, Hyun-Woo
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 382-395
Persistent link: https://www.econbiz.de/10014505222
Saved in:
30
Validating two shortened versions of the fitness switching cost scale
Kim, Kyungyeol
;
Lee, Senyung
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 419-443
Persistent link: https://www.econbiz.de/10014505230
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->