How best to measure connection to a team : team identification, brand attitude/loyalty, consumer lifestyle or interest level?
Year of publication: |
2024
|
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Authors: | Trail, Galen ; Bang, Hyejin ; Dees, Windy |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 2, p. 227-247
|
Subject: | Brand attitude/loyalty | Consumer lifestyle | Interest level | Team identification | Arbeitsgruppe | Team | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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