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Search: isPartOf:"International Journal of Sports Marketing and Sponsorship"
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Sports marketing
130
Sportmarketing
129
Consumer behaviour
126
Konsumentenverhalten
126
Professional sports
100
Profisport
100
Sport
95
Sports
95
Sport event
59
Sportveranstaltung
59
Sponsoring
56
Sponsorship
55
Sport organization
48
Sportorganisation
48
Football
47
Fußball
47
Brand management
44
Markenführung
44
Brand image
34
Markenimage
34
Advertising effects
29
Werbewirkung
29
Athletes
23
Sportler
23
China
21
Customer satisfaction
21
Internet marketing
21
Kundenzufriedenheit
21
Online-Marketing
21
Social Web
21
Social web
21
Beziehungsmarketing
20
Relationship marketing
20
Dienstleistungsqualität
15
Service quality
15
USA
15
United States
15
Arbeitsgruppe
14
Team
14
Innovation
12
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Undetermined
357
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Article
494
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9
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Article in journal
300
Aufsatz in Zeitschrift
300
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7
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5
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5
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3
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English
495
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8
Author
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Desbordes, Michel
12
Zhang, James J.
12
Lee, Hyun-Woo
11
Byon, Kevin K.
10
Ko, Yong Jae
10
Liu, Dongfeng
10
Biscaia, Rui
9
Chadwick, Simon
7
García-Fernández, Jerónimo
7
Wang, Jerred Junqi
7
Breuer, Christoph
6
Calabuig Moreno, Ferran
6
Cho, Heetae
6
Dickson, Geoff
6
James, Jeffrey D.
6
Jensen, Jonathan A.
6
Pyun, Do Young
6
Chiu, Weisheng
5
Correia, Abel
5
Kim, Kihan
5
Kim, Taehee
5
Kwak, Dae Hee
5
Li, Bo
5
Matsuoka, Hirotaka
5
Pegoraro, Ann
5
Qian, Tyreal Yizhou
5
Williams, Antonio S.
5
Yim, Brian H.
5
Alonso Dos Santos, Manuel
4
Boronczyk, Felix
4
Chang, Kyungro
4
Cheong, Yunjae
4
Damberg, Svenja
4
Goldman, Michael
4
Ha, Jae-Pil
4
Kellison, Timothy B.
4
Kim, Daehwan
4
Kim, Minjung
4
Koo, Jakeun
4
Mastromartino, Brandon
4
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Published in...
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International journal of sports marketing & sponsorship
311
International Journal of Sports Marketing and Sponsorship
190
International Journal of Sports Marketing and Sponsorship Ser.
2
Source
All
ECONIS (ZBW)
306
Other ZBW resources
189
OLC EcoSci
8
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1
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
2
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
3
The "why" behind generation Y amateur gamers' ongoing eSports gameplay intentions
Hattingh, Woulan
;
Van den Berg, Liandi
;
Bevan-Dye, Ayesha
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10014504946
Saved in:
4
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
5
Categorizing behavioral and formed concepts in sports marketing research
Müller, Tobias
;
Schuberth, Florian
;
Henseler, Jörg
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 310-329
Persistent link: https://www.econbiz.de/10014505209
Saved in:
6
Dimensions and outcomes of experiential quality in the fitness industry : the case of Turkey
Sevilmiş, Ali
;
Doğan, Mehmet
;
Gálvez-Ruiz, Pablo
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 396-418
Persistent link: https://www.econbiz.de/10014505223
Saved in:
7
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
8
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
9
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
Cayolla, Ricardo Roseira
;
Escadas, Marco
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 395-421
Persistent link: https://www.econbiz.de/10014331420
Saved in:
10
Guest editorial: diversity, equity and inclusivity in sport marketing research
Williams, Antonio
;
Brison, Natasha
;
Pegoraro, Ann
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 425-431
Persistent link: https://www.econbiz.de/10014331508
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