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Search: isPartOf:"Journal of Research in Interactive Marketing"
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Consumer behaviour
152
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152
Internet marketing
100
Online-Marketing
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96
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58
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Peltier, James
17
Dahl, Andrew J.
7
Phau, Ian
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Im, Hyunjoo
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Lee, Hyun-hwa
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Lennon, Sharron J.
6
Limbu, Yam B.
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Lin, Tom M. Y.
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Banerjee, Syagnik
5
Dix, Steve
5
Goldsmith, Ronald E.
5
Ha, Young
5
Schibrowsky, John A.
5
Wolf, Marco
5
Cummins, Shannon
4
Elsharnouby, Mohamed H.
4
Hao, Andy
4
Hofacker, Charles F.
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Huang, Tseng-Lung
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Izogo, Ernest Emeka
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Kim, Minjeong
4
Liu, Fangyi
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Liu, Hongfei
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Lwin, Michael
4
Milne, George R.
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Yancey, Scott
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Yang, Kiseol
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Yoo, Jungmin
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Aljukhadar, Muhammad
3
Barger, Victor A.
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Barreto, Ana Margarida
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Bright, Laura F.
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Chattaraman, Veena
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Chung, Henry F. L.
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Coker, Kesha K.
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Garza, Ricardo
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
335
Journal of Research in Interactive Marketing
161
Journal of Research in Interactive Marketing: Volume 9, Issue 2
1
Source
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ECONIS (ZBW)
271
Other ZBW resources
159
OLC EcoSci
66
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71
How social media's cause-related marketing activity enhances consumer citizenship behavior : the mediating role of community identification
Deng, Nianqi
;
Jiang, Xinyu
;
Fan, Xiaojun
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
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72
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
73
Examining identity- and bond-based hashtag community identification : the moderating role of self-brand connections
Kwon, Soyeon
;
Ha, Sejin
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10013536281
Saved in:
74
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
75
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
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76
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
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77
Creating immersive and parasocial live shopping experience for viewers : the role of streamers' interactional communication style
Liao, Junyun
;
Chen, Keyi
;
Qi, Jun
;
Li, Ji
;
Yu, Irina Y.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 140-155
Persistent link: https://www.econbiz.de/10013536286
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78
Viewpoint: a big opportunity for interactive marketing post-COVID-19
McDonald, Malcolm
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10012880157
Saved in:
79
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
80
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
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