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Search: isPartOf:"Legends in marketing"
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Marketing theory
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29
Marketing management
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12
Consumer behaviour
11
Konsumentenverhalten
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11
Naresh K. Malhotra
10
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8
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8
Paul E. Green
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Economic history
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Internationales Marketing
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127
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Collection of articles of several authors
51
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51
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44
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44
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19
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Sheth, Jagdish N.
84
Kotler, Philip
12
Hunt, Shelby D.
11
Krishnan, Balaji C.
11
Kumar, V.
11
Malhotra, Naresh K.
11
Wind, Yoram
11
Grönroos, Christian
9
Monroe, Kent B.
9
Green, Paul E.
7
Zaltman, Gerald
7
Rao, Vithala R.
5
Varadarajan, Rajan
4
Ferrell, Odies C.
3
Parvatiyar, Atul
3
Uslay, Can
3
Yadav, Manjit S.
3
Andreasen, Alan R.
2
Arnett, Dennis B.
2
Della Bitta, Albert J.
2
El-Ansary, Adel
2
Eshghi, Abdolreza
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Grewal, Dhruv
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Hauser, John R.
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Howell, Roy D.
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Jain, Arun K.
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Kukar-Kinney, Monika
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Mazumdar, Tridib
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Morgan, Robert M.
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Ofir, Chezy
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Sharma, Arun
2
Singh, Jagdip
2
Sisodia, Rajendra
2
Sparks, John R.
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Vitell, Scott J.
2
Xia, Lan
2
Aaker, David A.
1
Achrol, Ravi S.
1
Agarwal, James
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Published in...
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Legends in marketing
100
Legends in marketing series
3
Source
All
ECONIS (ZBW)
90
USB Cologne (EcoSocSci)
37
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1
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
3
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
4
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
5
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
6
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
7
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
8
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
9
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
10
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
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