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1
Marketing
scales
handbook
, Volume 9 : multi-item measures for consumer insight research
Bruner, Gordon C.
-
2017
-
Library version
The
Marketing
Scales
Handbook
series is the longest-running set of books that provide reviews of multi-item survey …
Persistent link: https://www.econbiz.de/10012682833
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2
A compilation of multi-item measures for consumer behavior & advertising
2005
Persistent link: https://www.econbiz.de/10004869180
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3
Marketing
scales
handbook
: 3
2001
Persistent link: https://www.econbiz.de/10004611525
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4
Marketing
scales
handbook
: 2
1998
Persistent link: https://www.econbiz.de/10004732443
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5
Marketing
scales
handbook
: [1]
1994
Persistent link: https://www.econbiz.de/10004611520
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