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Search: isPartOf:"Marketing Science"
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Consumer behaviour
1,002
Konsumentenverhalten
994
Theory
398
Theorie
394
Relationship marketing
358
Beziehungsmarketing
351
USA
297
United States
295
Marketing management
286
Marketingmanagement
282
Marketing
258
Brand management
257
Markenführung
257
Internet marketing
227
Online-Marketing
212
Werbewirkung
184
Marketing theory
183
Advertising effects
182
Preismanagement
182
Pricing strategy
182
Advertising
178
Marketingtheorie
172
Brand image
168
Markenimage
168
Werbung
168
game theory
164
Social Web
161
Social web
161
Marktforschung
157
Innovation
152
Customer satisfaction
150
pricing
150
Kundenzufriedenheit
146
Einzelhandel
141
Retail trade
139
Markenartikel
136
Brand
135
Game theory
132
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132
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Article
6,790
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653
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1
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67
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12
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English
3,750
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3,647
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47
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Shugan, Steven M.
85
Chintagunta, Pradeep K.
71
Hauser, John R.
67
Allenby, Greg M.
61
Bradlow, Eric T.
55
Srinivasan, Kannan
53
Staelin, Richard
52
Tellis, Gerard J.
52
Kumar, V.
43
Homburg, Christian
41
Grewal, Dhruv
40
Winer, Russell S.
40
Hunt, Shelby D.
37
Lehmann, Donald R.
37
Fader, Peter S.
36
Mela, Carl F.
36
Iyer, Ganesh
35
Bronnenberg, Bart J.
34
Chen, Yuxin
33
Desai, Preyas S.
33
Palmatier, Robert W.
31
Rust, Roland T.
31
Kuksov, Dmitri
30
Lilien, Gary L.
30
Narasimhan, Chakravarthi
30
Sudhir, K.
29
Dekimpe, Marnik G.
28
Guo, Liang
27
Wedel, Michel
27
Danaher, Peter J.
25
Morgan, Neil A.
25
Neslin, Scott A.
25
Padmanabhan, V.
25
Toubia, Olivier
25
Dubé, Jean-Pierre
24
Gerstner, Eitan
24
Hanssens, Dominique M.
24
Jedidi, Kamel
24
Mahajan, Vijay
24
Monroe, Kent B.
24
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Institution
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Berkeley Electronic Press
22
Springer Fachmedien Wiesbaden
10
William E. Simon Graduate School of Business Administration, University of Rochester
10
Marketing Science Institute
9
Academy of Marketing Science
7
Technische Universität Braunschweig
7
Marketing Science Institute <Cambridge, Mass.>
6
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
3
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
Academy of Marketing Science <Richmond. Va.>
2
World Marketing Congress <19., 2016, Paris>
2
AMS World Marketing Congress <22., 2019, Edinburgh>
1
APICS Educational & Research Foundation
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2003, Washington, DC>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Academy of Marketing Science <Coral Gables, Fla.>
1
Analytic Approaches to Product and Marketing Planning
1
Annual Conference of the Academy of Marketing Science <15, 1991, Fort Lauderdale, Fla.>
1
Conference Behavioral Perspectives on Pricing <1995, Boston, Mass.>
1
Conference Developing Customers, Products, and Markets for Services <1995, Boston, Mass.>
1
Conference of the Academy of Marketing Science <13, 1989, Orlando, Fla.>
1
Conference of the Academy of Marketing Science <13, 1990, New Orleans, La.>
1
Conference on Analytic Approaches to Product and Market Planning <2, 1982, Nashville, Tenn.>
1
Conference on Marketing Communications Strategies <1994, Cambridge, Mass.>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Ecole des hautes études commerciales <Frankreich>
1
Institute of Management Sciences
1
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Published in...
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Journal of the Academy of Marketing Science
2,027
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1,964
Marketing Science
1,295
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
401
Report / Marketing Science Institute
339
AMS review : official publication of the Academy of Marketing Science
305
Marketing science
171
Review of marketing science
134
Report / Marketing Science Institute / Marketing Science Institute
130
Review of Marketing Science
121
Journal of Contemporary Marketing Science
98
Journal of Marketing Practice: Applied Marketing Science
95
Journal of Global Scholars of Marketing Science
71
SpringerLink / Bücher
71
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
65
Applied Marketing Science / Angewandte Marketingforschung
36
Journal of contemporary marketing science
36
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
36
Developments in marketing science
27
Springer eBook Collection / Business and Economics
24
Review of Marketing Science Working Papers
22
Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976
18
Research
17
The History of Marketing Science
17
The history of marketing science
17
From Little's law to marketing science : essays in honor of John D.C. Little
14
Springer eBook Collection
12
Developments in marketing science: proceedings of the Academy of Marketing Science
11
Rochester, Business - Marketing Science
10
Applied Marketing Science /Angewandte Marketingforschung
9
Working paper / Marketing Science Institute, Research Program
9
Developments in marketing science: Proceedings of the Academy of Marketing Science
5
Marketing Science Institute, Report
5
Marketing Science Institute, Working Paper
5
Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L. Hinkle; Alfred A. Kuehn; William F. Massy; Patrick J. Robinson: Albert C. Rohloff; Harry F. Sieber, jr.. Marketing Science Institute
5
Springer eBook Collection / Business and Management
5
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
4
Applied marketing science / Angewandte Marketingforschung
3
Forthcoming at Marketing Science
3
Gabler Research / Applied Marketing Science / Angewandte Marketingforschung
3
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Source
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ECONIS (ZBW)
3,535
OLC EcoSci
2,090
RePEc
1,482
Other ZBW resources
236
USB Cologne (EcoSocSci)
93
EconStor
7
USB Cologne (business full texts)
1
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1
Freedom from interference : decisional privacy as a dimension of consumer privacy online
Bjørlo, Lena V.
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 12-36
Persistent link: https://www.econbiz.de/10014584094
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2
Market research ethics : new practices but no new ideas
Cluley, Robert
;
Green, William
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
Saved in:
3
Incumbent inertia, innovativeness, and performance (dis)advantages : a demand-side learning perspective
Bohlmann, Jonathan D.
;
Stanko, Michael A.
;
Spanjol, Jelena
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014584110
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4
Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014470070
Saved in:
5
Dynamic pricing and organic waste bans : a study of grocery retailers’ incentives to reduce food waste
Sanders, Robert Evan
- In:
Marketing science
43
(
2024
)
2
,
pp. 289-316
Persistent link: https://www.econbiz.de/10014529211
Saved in:
6
Browsing the aisles or browsing the app? : how online grocery shopping is changing what we buy
Chintala, Sai Chand
;
Liaukonytė, Jūra
;
Yang, Nathan
- In:
Marketing science
43
(
2024
)
3
,
pp. 506-522
Persistent link: https://www.econbiz.de/10014529241
Saved in:
7
Frontiers: digital hermits
Miklós-Thal, Jeanine
;
Goldfarb, Avi
;
Haviv, Avery
; …
- In:
Marketing science
43
(
2024
)
4
,
pp. 697-708
Persistent link: https://www.econbiz.de/10014636275
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8
Frontiers: the effect of an ad ban on retailer sales : insights from a natural experiment
Gabel, Sebastian
;
Molitor, Dominik
;
Spann, Martin
- In:
Marketing science
43
(
2024
)
4
,
pp. 723-733
Persistent link: https://www.econbiz.de/10014636294
Saved in:
9
Uninformed choices in perishables
Hansen, Karsten T.
;
Misra, Kanishka
;
Sanders, Robert Evan
- In:
Marketing science
43
(
2024
)
4
,
pp. 751-777
Persistent link: https://www.econbiz.de/10014636324
Saved in:
10
Can merchants benefit from entry by (Amazon-like) platform if multiagent prices signal quality?
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science
43
(
2024
)
4
,
pp. 778-796
Persistent link: https://www.econbiz.de/10014636328
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