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Year of publication
Subject
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Consumer behaviour 1,006 Konsumentenverhalten 998 Theory 398 Theorie 394 Relationship marketing 360 Beziehungsmarketing 353 USA 297 United States 295 Marketing management 287 Marketingmanagement 283 Marketing 259 Brand management 258 Markenführung 258 Internet marketing 227 Online-Marketing 212 Werbewirkung 184 Marketing theory 183 Advertising effects 182 Preismanagement 182 Pricing strategy 182 Advertising 178 Marketingtheorie 172 Brand image 169 Markenimage 169 Werbung 168 game theory 164 Social Web 161 Social web 161 Marktforschung 157 Innovation 152 Customer satisfaction 151 pricing 150 Kundenzufriedenheit 147 Einzelhandel 142 Retail trade 140 Markenartikel 137 Brand 136 Game theory 132 Market research 132 Spieltheorie 132
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Online availability
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Undetermined 3,389 Free 180
Type of publication
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Article 6,796 Book / Working Paper 653 Journal 1
Type of publication (narrower categories)
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Article in journal 2,896 Aufsatz in Zeitschrift 2,896 research-article 98 Aufsatz im Buch 67 Book section 67 Collection of articles of several authors 66 Graue Literatur 66 Non-commercial literature 66 Sammelwerk 66 Arbeitspapier 59 Working Paper 59 Hochschulschrift 49 Konferenzschrift 33 Thesis 24 Aufsatzsammlung 22 Conference proceedings 22 conceptual-paper 16 review 14 non-article 12 review-article 10 Case study 8 Fallstudie 8 Article 7 case-report 7 Festschrift 5 Interview 5 frontmatter 4 Annual report 1 Bibliografie 1 Bibliography 1 Guidebook 1 Jahresbericht 1 Nachruf 1 Ratgeber 1 Systematic review 1 viewpoint 1 Übersichtsarbeit 1
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Language
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English 3,756 Undetermined 3,647 German 47
Author
All
Shugan, Steven M. 85 Chintagunta, Pradeep K. 71 Hauser, John R. 67 Allenby, Greg M. 61 Bradlow, Eric T. 55 Srinivasan, Kannan 53 Staelin, Richard 52 Tellis, Gerard J. 52 Kumar, V. 43 Homburg, Christian 41 Grewal, Dhruv 40 Winer, Russell S. 40 Hunt, Shelby D. 37 Lehmann, Donald R. 37 Fader, Peter S. 36 Mela, Carl F. 36 Iyer, Ganesh 35 Bronnenberg, Bart J. 34 Chen, Yuxin 33 Desai, Preyas S. 33 Palmatier, Robert W. 31 Rust, Roland T. 31 Kuksov, Dmitri 30 Lilien, Gary L. 30 Narasimhan, Chakravarthi 30 Sudhir, K. 29 Dekimpe, Marnik G. 28 Guo, Liang 27 Wedel, Michel 27 Danaher, Peter J. 25 Morgan, Neil A. 25 Neslin, Scott A. 25 Padmanabhan, V. 25 Toubia, Olivier 25 Dubé, Jean-Pierre 24 Gerstner, Eitan 24 Hanssens, Dominique M. 24 Jedidi, Kamel 24 Mahajan, Vijay 24 Monroe, Kent B. 24
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Institution
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Berkeley Electronic Press 22 Springer Fachmedien Wiesbaden 10 William E. Simon Graduate School of Business Administration, University of Rochester 10 Marketing Science Institute 9 Academy of Marketing Science 7 Technische Universität Braunschweig 7 Marketing Science Institute <Cambridge, Mass.> 6 Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.> 3 Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> 2 Academy of Marketing Science <Richmond. Va.> 2 World Marketing Congress <19., 2016, Paris> 2 AMS World Marketing Congress <22., 2019, Edinburgh> 1 APICS Educational & Research Foundation 1 Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.> 1 Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.> 1 Academy of Marketing Science / Annual Conference <2003, Washington, DC> 1 Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia> 1 Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.> 1 Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.> 1 Academy of Marketing Science / Annual Conference <2012, New Orleans, La.> 1 Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2020, Online> 1 Academy of Marketing Science / Annual Conference <2021, Online> 1 Academy of Marketing Science / Annual Conference <2022, Monterrey> 1 Academy of Marketing Science / Annual Conference <2023, New Orleans, La.> 1 Academy of Marketing Science / World Marketing Congress <2021, Online> 1 Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury> 1 Academy of Marketing Science <Coral Gables, Fla.> 1 Analytic Approaches to Product and Marketing Planning 1 Annual Conference of the Academy of Marketing Science <15, 1991, Fort Lauderdale, Fla.> 1 Conference Behavioral Perspectives on Pricing <1995, Boston, Mass.> 1 Conference Developing Customers, Products, and Markets for Services <1995, Boston, Mass.> 1 Conference of the Academy of Marketing Science <13, 1989, Orlando, Fla.> 1 Conference of the Academy of Marketing Science <13, 1990, New Orleans, La.> 1 Conference on Analytic Approaches to Product and Market Planning <2, 1982, Nashville, Tenn.> 1 Conference on Marketing Communications Strategies <1994, Cambridge, Mass.> 1 Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC> 1 Cultural Perspectives in Marketing Conference <2010, Lille> 1 Ecole des hautes études commerciales <Frankreich> 1 Institute of Management Sciences 1
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Published in...
All
Journal of the Academy of Marketing Science 2,027 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 1,964 Marketing Science 1,295 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 407 Report / Marketing Science Institute 339 AMS review : official publication of the Academy of Marketing Science 305 Marketing science 171 Review of marketing science 134 Report / Marketing Science Institute / Marketing Science Institute 130 Review of Marketing Science 121 Journal of Contemporary Marketing Science 98 Journal of Marketing Practice: Applied Marketing Science 95 Journal of Global Scholars of Marketing Science 71 SpringerLink / Bücher 71 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 65 Applied Marketing Science / Angewandte Marketingforschung 36 Journal of contemporary marketing science 36 Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science 36 Developments in marketing science 27 Springer eBook Collection / Business and Economics 24 Review of Marketing Science Working Papers 22 Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976 18 Research 17 The History of Marketing Science 17 The history of marketing science 17 From Little's law to marketing science : essays in honor of John D.C. Little 14 Springer eBook Collection 12 Developments in marketing science: proceedings of the Academy of Marketing Science 11 Rochester, Business - Marketing Science 10 Applied Marketing Science /Angewandte Marketingforschung 9 Working paper / Marketing Science Institute, Research Program 9 Developments in marketing science: Proceedings of the Academy of Marketing Science 5 Marketing Science Institute, Report 5 Marketing Science Institute, Working Paper 5 Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L. Hinkle; Alfred A. Kuehn; William F. Massy; Patrick J. Robinson: Albert C. Rohloff; Harry F. Sieber, jr.. Marketing Science Institute 5 Springer eBook Collection / Business and Management 5 Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung 4 Applied marketing science / Angewandte Marketingforschung 3 Forthcoming at Marketing Science 3 Gabler Research / Applied Marketing Science / Angewandte Marketingforschung 3
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Source
All
ECONIS (ZBW) 3,541 OLC EcoSci 2,090 RePEc 1,482 Other ZBW resources 236 USB Cologne (EcoSocSci) 93 EconStor 7 USB Cologne (business full texts) 1
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Showing 1 - 10 of 7,450
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Freedom from interference : decisional privacy as a dimension of consumer privacy online
Bjørlo, Lena V. - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 12-36
Persistent link: https://www.econbiz.de/10014584094
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Market research ethics : new practices but no new ideas
Cluley, Robert; Green, William - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
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Incumbent inertia, innovativeness, and performance (dis)advantages : a demand-side learning perspective
Bohlmann, Jonathan D.; Stanko, Michael A.; Spanjol, Jelena - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 122-142
Persistent link: https://www.econbiz.de/10014584110
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Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube
Wlömert, Nils; Papies, Dominik; Clement, Michel; … - In: Marketing science 43 (2024) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014470070
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Dynamic pricing and organic waste bans : a study of grocery retailers’ incentives to reduce food waste
Sanders, Robert Evan - In: Marketing science 43 (2024) 2, pp. 289-316
Persistent link: https://www.econbiz.de/10014529211
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Browsing the aisles or browsing the app? : how online grocery shopping is changing what we buy
Chintala, Sai Chand; Liaukonytė, Jūra; Yang, Nathan - In: Marketing science 43 (2024) 3, pp. 506-522
Persistent link: https://www.econbiz.de/10014529241
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Get the picture? : using visuals to represent theory
Rasolofoarison, Dina; Russell, Cristel Antonia - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 599-603
Persistent link: https://www.econbiz.de/10015047907
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Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena; Lichters, Marcel; Guhl, … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 610-633
Persistent link: https://www.econbiz.de/10015047909
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Product recall effectiveness and consumers' participation in corrective actions
Raithel, Sascha; Hock, Stefan J.; Mafael, Alexander - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 716-735
Persistent link: https://www.econbiz.de/10015047932
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Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel; Eisenbeiß, Maik; Reinartz, Werner J.; … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
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