Incumbent inertia, innovativeness, and performance (dis)advantages : a demand-side learning perspective
Jonathan D. Bohlmann, Michael A. Stanko, Jelena Spanjol
| Year of publication: |
2024
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|---|---|
| Authors: | Bohlmann, Jonathan D. ; Stanko, Michael A. ; Spanjol, Jelena |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 14.2024, 1/2, p. 122-142
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| Subject: | Incumbent inertia | Network externalities | Preference formation | Product innovation | Switching costs | Theorie | Theory | Innovation | Lernprozess | Learning process | Wechselverhalten | Switching behaviour | Netzwerkökonomik | Network economics | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-024-00281-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584110