//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10001431406
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
13
Relationship marketing
13
Theorie
8
Theory
8
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
Erfolgsfaktor
3
Success factor
3
USA
3
United States
3
Culture
2
Customer service
2
International marketing
2
Internationales Marketing
2
Kultur
2
Kundenservice
2
Welt
2
World
2
Arbeitszufriedenheit
1
Communication
1
Consumer advice
1
Cost-benefit analysis
1
Customers
1
Deutschland
1
Dienstleistungssektor
1
Estimation
1
Germany
1
Großbritannien
1
Internal communication
1
Interne Kommunikation
1
Internet
1
Job satisfaction
1
Kommunikation
1
Kosten-Nutzen-Analyse
1
Kunden
1
Marketing
1
Mobile Marketing
1
Mobile marketing
1
more ...
less ...
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Aufsatz im Buch
13
Book section
13
Language
All
English
13
Author
All
Hennig-Thurau, Thorsten
2
Barnes, James G.
1
Blümelhuber, Christian
1
Botschen, Günther
1
Brown, Stephen
1
Crutchfield, Tammy N.
1
Diller, Hermann
1
Frow, Penelope
1
Gremler, Dwayne D.
1
Gwinner, Kevin P.
1
Hansen, Ursula
1
Lacey, Russell
1
Liljander, Veronica
1
Meyer, Anton
1
Morgan, Robert M.
1
Palmer, Adrian
1
Payne, Adrian
1
Stauss, Bernd
1
more ...
less ...
Published in...
All
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
13
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 29-48)
.
2000
Persistent link: https://www.econbiz.de/10001456665
Saved in:
2
Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs
Morgan, Robert M.
;
Crutchfield, Tammy N.
;
Lacey, Russell
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 71-87)
.
2000
Persistent link: https://www.econbiz.de/10001456703
Saved in:
3
Closeness in customer relationships: examining the payback from getting closer to the customer
Barnes, James G.
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 89-105)
.
2000
Persistent link: https://www.econbiz.de/10001456708
Saved in:
4
Relationship marketing success through investments in services
Meyer, Anton
;
Blümelhuber, Christian
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 107-125)
.
2000
Persistent link: https://www.econbiz.de/10001456711
Saved in:
5
Relationship marketing success through investments in customers
Hennig-Thurau, Thorsten
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 127-146)
.
2000
Persistent link: https://www.econbiz.de/10001456712
Saved in:
6
The importance of internal relationship marketing for external relationship success
Liljander, Veronica
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 161-192)
.
2000
Persistent link: https://www.econbiz.de/10001456714
Saved in:
7
Using new media for customer interaction: a challenge for relationship marketing
Stauss, Bernd
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 233-253)
.
2000
Persistent link: https://www.econbiz.de/10001456723
Saved in:
8
Cultural influences on relationship marketing
Palmer, Adrian
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 271-278)
.
2000
Persistent link: https://www.econbiz.de/10001456728
Saved in:
9
Internationalization of encounter-based relationship strategies
Botschen, Günther
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 279-295)
.
2000
Persistent link: https://www.econbiz.de/10001456730
Saved in:
10
Services relationship marketing: a sector case study
Payne, Adrian
;
Frow, Penelope
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 255-316)
.
2000
Persistent link: https://www.econbiz.de/10001456732
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->