Using new media for customer interaction: a challenge for relationship marketing
Year of publication: |
2000
|
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Authors: | Stauss, Bernd |
Published in: |
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention. - Berlin : Springer, ISBN 3-540-66942-6. - 2000, p. 233-253
|
Subject: | Beziehungsmarketing | Relationship marketing | Mobile Marketing | Mobile marketing | Internet | Öffentlichkeitsarbeit | Public relations | Welt | World |
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