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Internet
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Internet applications in Euromarketing
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ECONIS (ZBW)
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Effect of price information and promotion on click-through rates for Internet banners
Chtourou, Mohamed Saber
;
Chandon, Jean Louis
; …
- In:
Internet applications in Euromarketing
,
(pp. 23-40)
.
2002
Persistent link: https://www.econbiz.de/10002403313
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2
From the tool to the virtuality: motivation and styles of Internet users: the example of seniors
Bergadaà, Michelle
;
Hebali, Mohamed Jamil
- In:
Internet applications in Euromarketing
,
(pp. 41-69)
.
2002
Persistent link: https://www.econbiz.de/10002403320
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3
Interpersonal communication and personal influence on the Internet: a framework for examining online world-of-mouth
Kiecker, Pamela
;
Cowles, Deborah
- In:
Internet applications in Euromarketing
,
(pp. 71-88)
.
2002
Persistent link: https://www.econbiz.de/10002403328
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4
Media effects by involvement under voluntary exposure: a comparison of television, print and static Internet
Dijkstra, Majorie
;
Raaij, W. Fred van
- In:
Internet applications in Euromarketing
,
(pp. 1-21)
.
2002
Persistent link: https://www.econbiz.de/10002403307
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5
Evaluating negative information in online consumer discussions: from qualitative analysis to signal detection
Boush, David M.
;
Kahle, Lynn
- In:
Internet applications in Euromarketing
,
(pp. 89-105)
.
2002
Persistent link: https://www.econbiz.de/10002403332
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