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Bejou, David
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
38
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OLC EcoSci
38
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1
Exploring Determinants of Closeness in ManufacturerSupplier Relationships: A Study of Select Indian Manufacturing Firms
Srivastava, Vibhava
;
Singh, Tripti
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010091213
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2
A Study of Relationship Marketing in Malaysian Banks: Does Guanxi Influence Small Medium Enterprise Owners Satisfaction?
Fernando, Yudi
;
Ho, Theresa C. F.
;
Algunaid, Najib
; …
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10010091214
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3
Reassessing Relationships in Consumer Markets: Emotion, Cognition, and Consumer Relationship Intention
Fernandes, Teresa
;
Proena, Joo
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010091215
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4
The Applicability of Integrated Solutions Offerings: Differential Effects of Product Complexity
Nordin, Fredrik
;
Lindahl, Ingela
;
Brege, Staffan
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10010091216
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5
The Role of Consumer Happiness in Relationship Marketing
Belanche, Daniel
;
Casal, Luis V.
;
Guinalu, Miguel
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10010135438
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6
Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty
Kim, Hye-Young
;
Lee, Ji Young
;
Choi, Dooyoung
;
Wu, Juanjuan
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 95-113
Persistent link: https://www.econbiz.de/10010135439
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7
Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation
eri, Maja
;
Gil-Saura, Irene
;
Moll-Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10010135440
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8
When Relationship Marketing Goes Wrong: Opportunism and Consumer Well-Being in Consumer-Bank Relationships
Elsharnouby, Tamer
;
Parsons, Elizabeth
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 141-163
Persistent link: https://www.econbiz.de/10010135441
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9
Adaptability and Ongoing Contractual Term Specificity: Advancements and Theoretical Implications
Chao, Emmanuel
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
3
,
pp. 165-190
Persistent link: https://www.econbiz.de/10010183220
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10
Service Failure Magnitude and Paradox: A Banking Perspective
Singhal, Shuchi
;
Krishna, Anupam
;
Lazarus, Davis
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
3
,
pp. 191-203
Persistent link: https://www.econbiz.de/10010183221
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