//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10009233646
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing management
5
Marketingmanagement
5
Advertising
2
Werbung
2
Advertising planning
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Delphi technique
1
Delphi-Methode
1
Digital media
1
Digitale Medien
1
Distribution channel
1
Internet
1
Internet marketing
1
Markenführung
1
Markenimage
1
Marketing
1
Marketing theory
1
Marketingtheorie
1
Online-Marketing
1
Performance measurement
1
Performance-Messung
1
Relationship marketing
1
USA
1
United States
1
Vertriebsweg
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Reprint
7
Language
All
English
7
Author
All
Ewing, Michael
1
Finne, Åke
1
Grönroos, Christian
1
Keller, Kevin Lane
1
Kerr, Gayle
1
Kitchen, Philip J.
1
Kliatchko, Jerry G.
1
Mulhern, Frank
1
Schultz, Don E.
1
more ...
less ...
Published in...
All
The evolution of integrated marketing communications : the customer-driven marketplace
7
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
2
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
3
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
4
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
5
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
6
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
The evolution of integrated marketing communications : …
,
(pp. 123-130)
.
2011
Persistent link: https://www.econbiz.de/10009232915
Saved in:
7
The primary of the consumer in IMC : espousing a personalist view and ethical implications
Kliatchko, Jerry G.
- In:
The evolution of integrated marketing communications : …
,
(pp. 83-103)
.
2011
Persistent link: https://www.econbiz.de/10009232919
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->