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Integrated Marketing Communication
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Integrated marketing communication : creating spaces for engagement
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ECONIS (ZBW)
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1
Engaged communicative consumption : how IMC campaigns generate a space for civic conversation
McDowell Marinchak, Christina L.
;
Burk, Jill K.
- In:
Integrated marketing communication : creating spaces …
,
(pp. 7-21)
.
2016
Persistent link: https://www.econbiz.de/10011558285
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2
Integrated marketing communication and customer engagement : "it's beautiful"
Assmus, Daniel U.
- In:
Integrated marketing communication : creating spaces …
,
(pp. 23-35)
.
2016
Persistent link: https://www.econbiz.de/10011558286
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3
Integrated marketing communication and goods as toys : marketing childhood to adults
Lucas, Paul A.
- In:
Integrated marketing communication : creating spaces …
,
(pp. 53-70)
.
2016
Persistent link: https://www.econbiz.de/10011558304
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4
Integrated marketing communication and public relations : epideictic rhetoric, Kairos, and Ireland's vote yes campaign
Persuit, Jeanne M.
- In:
Integrated marketing communication : creating spaces …
,
(pp. 71-85)
.
2016
Persistent link: https://www.econbiz.de/10011558308
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5
Integrated marketing communication and social media : "coordinated management of meaning" and entrepreneurship
Vinhateiro, Cassandra
;
Cronen, Vernon E.
- In:
Integrated marketing communication : creating spaces …
,
(pp. 87-110)
.
2016
Persistent link: https://www.econbiz.de/10011558309
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6
Integrated marketing communication and crisis communication : the American Red Cross
McKendree, Amanda
- In:
Integrated marketing communication : creating spaces …
,
(pp. 129-142)
.
2016
Persistent link: https://www.econbiz.de/10011558313
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7
Integrated marketing communication and event planning : an academic conference in the charm city
McManus, Leeanne M. Bell
;
Rouse, Chip
- In:
Integrated marketing communication : creating spaces …
,
(pp. 37-51)
.
2016
Persistent link: https://www.econbiz.de/10011558301
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8
Integrated marketing communication and public health campaigns : let's quit together
Fellows, Kelli L.
- In:
Integrated marketing communication : creating spaces …
,
(pp. 111-127)
.
2016
Persistent link: https://www.econbiz.de/10011558312
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9
Integrated marketing communication and demarketing : the demand for Weber and rationality
Langett, Jeremy
- In:
Integrated marketing communication : creating spaces …
,
(pp. 143-156)
.
2016
Persistent link: https://www.econbiz.de/10011558315
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10
IMC in a networked society : engaging professionals and educators
Hof, Kees van het
;
Weber, David E.
- In:
Integrated marketing communication : creating spaces …
,
(pp. 157-174)
.
2016
Persistent link: https://www.econbiz.de/10011558316
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