Engaged communicative consumption : how IMC campaigns generate a space for civic conversation
Christina L. McDowell Marinchak and Jill K. Burk
| Year of publication: |
2016
|
|---|---|
| Authors: | McDowell Marinchak, Christina L. ; Burk, Jill K. |
| Published in: |
Integrated marketing communication : creating spaces for engagement. - Lanham : Lexington Books, ISBN 978-1-4985-4002-5. - 2016, p. 7-21
|
| Subject: | Integrated Marketing Communication | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011558285