Aiello, Gaetano; Donvito, Raffaele; Vescovi, Tiziano - In: Journal of Global Scholars of Marketing Science 23 (2013) 4, pp. 357-360
This special issue of the Journal of Global Scholars of Marketing Science, "Creativity and Passion between Global Branding and Country of Origin Roots", includes five articles selected from papers presented during the IMTC/KSMS Joint Symposium 2012 Global Marketing Conference held from 19 to 22...