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Search: person:"Akaka, Melissa Archpru"
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Service-dominant logic
15
Service-Dominant Logic
13
Marketing theory
9
Marketingtheorie
9
Value creation
9
Betriebliche Wertschöpfung
8
Innovation
7
Institutions
7
Customer integration
5
Kundenintegration
5
service-dominant logic
5
Consumer behaviour
4
Dienstleistung
4
Innovation management
4
Innovationsmanagement
4
Konsumentenverhalten
4
Marketing
4
New product development
4
Produktentwicklung
4
Services
4
value cocreation
4
Beziehungsmarketing
3
Dienstleistungsmarketing
3
International marketing
3
Internationales Marketing
3
Marketing management
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Marketingmanagement
3
Relationship marketing
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Service ecosystem
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Services marketing
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Value co-creation
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institutions
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Business network
2
Co-creation
2
Consumer culture theory
2
Consumption journey
2
Context
2
Dienstleistungssektor
2
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Article
35
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5
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conceptual-paper
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English
31
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Akaka, Melissa Archpru
35
Vargo, Stephen L.
22
Schau, Hope Jensen
7
Lusch, Robert F.
6
Wieland, Heiko
4
Chandler, Jennifer D.
3
Maglio, Paul P.
2
Nariswari, Angeline
2
Alden, Dana
1
Alden, Dana L
1
Chandler, Jennifer
1
Danatzis, Ilias
1
Elina Jaakkola, Anu Helkkula and Dr Leena Aarikka-Stenroos, Dr
1
Finch, John H.
1
Kaartemo, Valtteri
1
Kjellberg, Hans
1
Koskela-Huotari, Kaisa
1
O'Brien, Matthew
1
Randhawa, Krithika
1
Reynolds, David
1
Segabinazzi, Rodrigo Costa
1
Storbacka, Kaj
1
Wernicke, Carolin
1
Whalen, Peter S.
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Wilden, Ralf
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AMS review : official publication of the Academy of Marketing Science
3
Marketing theory
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
Review of marketing research
2
Service Science
2
An SME perspective
1
E-marketing ; Vol. 3
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
European Management Journal
1
European management journal
1
Handbook of service science ; [Vol. 1]
1
Information systems and e-business management : ISeB
1
Journal of Service Management
1
Journal of Services Marketing
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of retailing
1
Journal of service management
1
Journal of service research
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Service innovation : novel ways of creating value in actor systems
1
The journal of services marketing
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ECONIS (ZBW)
27
OLC EcoSci
3
RePEc
3
Other ZBW resources
2
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1
Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10014233693
Saved in:
2
The stories you tell : crafting managerially relevant articles based on qualitative research
Akaka, Melissa Archpru
;
Schau, Hope Jensen
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014317790
Saved in:
3
Localized globalization through structures of common difference and the in-store curation of a glocal retailscape
Schau, Hope Jensen
;
Akaka, Melissa Archpru
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 634-653
Persistent link: https://www.econbiz.de/10014465665
Saved in:
4
Innovation intermediaries as collaborators in shaping service ecosystems : the importance of dynamic capabilities
Randhawa, Krithika
;
Wilden, Ralf
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 183-197
Persistent link: https://www.econbiz.de/10013255700
Saved in:
5
Practice diffusion
Akaka, Melissa Archpru
;
Schau, Hope Jensen
;
Vargo, …
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
6
,
pp. 939-969
Persistent link: https://www.econbiz.de/10013187931
Saved in:
6
On managerial relevance : reconciling the academic-practitioner divide through market theorizing
Wieland, Heiko
;
Nariswari, Angeline
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 252-271
Persistent link: https://www.econbiz.de/10012819649
Saved in:
7
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
8
From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
Saved in:
9
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
10
Value creation in consumption journeys : recursive reflexivity and practice continuity
Akaka, Melissa Archpru
;
Schau, Hope Jensen
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 499-515
Persistent link: https://www.econbiz.de/10012107184
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