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Consumer power : scale development and validation in consumer-firm relationship
Akhavannasab, Sanam
;
Dantas, Danilo C.
;
Senecal, Sylvain
; …
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1337-1371
Persistent link: https://www.econbiz.de/10013350965
Saved in:
2
Consumer empowerment in consumer-firm relationships : conceptual framework and implications for research
Akhavannasab, Sanam
;
Dantas, Danilo C.
;
Senecal, Sylvain
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 214-227
Persistent link: https://www.econbiz.de/10011975504
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