Consumer power : scale development and validation in consumer-firm relationship
Year of publication: |
2022
|
---|---|
Authors: | Akhavannasab, Sanam ; Dantas, Danilo C. ; Senecal, Sylvain ; Grohmann, Bianca |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 5, p. 1337-1371
|
Subject: | Consumer behavior | Consumer empowerment | Consumer power | Consumer satisfaction | Emotional responses | Empowerment | Formative scale | Scale development | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Emotion | Messung | Measurement | Marktforschung | Market research |
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