ALHussan, Fawaz Baddar; AL-Husan, Faten Baddar; … - In: Journal of Business & Industrial Marketing 32 (2017) 6, pp. 825-835
Purpose The purpose of this paper is to explore the role of senior managers in managing intra-and inter-organizational relationships with key customers and the factors that influence such involvement in a novel context in the Arab Middle East region. Design/methodology/approach An exploratory...