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Search: person:"Allen, Chris T."
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Advertising
7
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7
Markenartikel
6
Brand
4
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Markenführung
3
Psychology of advertising
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Werbepsychologie
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Brand image
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Mediaplanung
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English
17
Undetermined
16
German
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Author
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Allen, Chris T.
29
Allen, Chris T
5
O'Guinn, Thomas C.
5
Semenik, Richard J.
5
Kleine, Susan Schultz
4
Miller, Felicia M.
4
Ewing, Douglas R.
3
Machleit, Karen A.
3
Madden, Thomas Justin
3
Dixon, Andrea L.
2
Fournier, Susan
2
Notani, Arti Sahni
2
Stengel, James R.
2
Barr, Terri Feldman
1
Calantone, Roger J.
1
Carcieri, Matt
1
Ewing, Randall L.
1
Ewing, Rondall L.
1
Janiszewski, Chris A.
1
Kardes, Frank R.
1
Kent, Robert J.
1
Kim, John
1
Kleine III, Robert E
1
Kleine III, Robert E.
1
Machleit, Karen A
1
Madden, Thomas J
1
Madden, Thomas J.
1
McQuarrie, Edward F.
1
Miller, Felicia
1
Schaninger, Charles M
1
Schewe, Charles D.
1
Schultz Kleine, Susan
1
Shimp, Terence A.
1
Twible, Jacquelyn L.
1
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American Marketing Association
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
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Journal of Consumer Research
5
Journal of marketing research : JMR
3
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Consumer-brand relationships : theory and practice
1
Handbook of consumer psychology
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of Business Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing & public policy : JM & PP ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing theory and applications
1
Report / Marketing Science Institute
1
Strong brands, strong relationships
1
The journal of brand management : an international journal
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ECONIS (ZBW)
15
OLC EcoSci
10
RePEc
6
USB Cologne (EcoSocSci)
3
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1
Self-congruence is not everything for a brand : initial evidence supporting the relevance of identity cultivation in a college student role-identity context
Ewing, Douglas R.
;
Allen, Chris T.
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 405-422
Persistent link: https://www.econbiz.de/10011799025
Saved in:
2
Building brands from the inside out : three practitioner stories
Allen, Chris T.
;
Carcieri, Matt
- In:
Strong brands, strong relationships
,
(pp. 285-294)
.
2015
Persistent link: https://www.econbiz.de/10011313562
Saved in:
3
How does celebrity meaning transfer? : investigating the process of meaning transfer with celebrity affiliates and mature brands
Miller, Felicia M.
;
Allen, Chris T.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 443-452
Persistent link: https://www.econbiz.de/10009580737
Saved in:
4
Authenticity as meaning validation : empirical investigation of iconic and indexical cues in a context of "green" products
Ewing, Douglas R.
;
Allen, Chris T.
;
Ewing, Rondall L.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 381-390
Persistent link: https://www.econbiz.de/10009668420
Saved in:
5
Exploring relationship analogues in the brand space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
Saved in:
6
Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of “green” products
Ewing, Douglas R.
;
Allen, Chris T.
;
Ewing, Randall L.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 381-391
Persistent link: https://www.econbiz.de/10010023922
Saved in:
7
Corrigendum to “How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands” [J. Consum. Psychol. 22 (2012) 443–4...
Miller, Felicia M.
;
Allen, Chris T.
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
4
,
pp. 606-607
Persistent link: https://www.econbiz.de/10010021686
Saved in:
8
How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands
Miller, Felicia M.
;
Allen, Chris T.
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
3
,
pp. 443-453
Persistent link: https://www.econbiz.de/10009988709
Saved in:
9
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2009
-
5. ed., student ed.
Persistent link: https://www.econbiz.de/10004907521
Saved in:
10
Brands and their meaning makers
Allen, Chris T.
;
Fournier, Susan
;
Miller, Felicia
- In:
Handbook of consumer psychology
,
(pp. 781-822)
.
2008
Persistent link: https://www.econbiz.de/10003716273
Saved in:
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