//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Anderson, James C."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
7
Business-to-business marketing
7
Lieferantenmanagement
7
Supplier relationship management
7
Marketing
6
Customer value
5
Kundenwert
5
Betriebliche Wertschöpfung
4
Investitionsgütermarketing
4
Value creation
4
Beziehungsmarketing
3
Relationship marketing
3
Sales promotion
3
USA
3
United States
3
Business start-up
2
Competitive strategy
2
Industrial marketing
2
Innovation
2
Marketing management
2
Marketingmanagement
2
Sales-promotion
2
Theorie
2
Theory
2
Unternehmensgründung
2
Verkaufsförderung
2
Wettbewerbsstrategie
2
B-to-B
1
Beschaffung
1
Betriebliche
1
Betriebsvermögen
1
Brand management
1
Consumer behaviour
1
Corporate assets
1
Corporate banking
1
Decision
1
Energie
1
Energieeinsparung
1
Energiemarkt
1
Energieversorgung
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
49
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
3
Book section
3
Guidebook
1
Lehrbuch
1
Ratgeber
1
Reprint
1
Textbook
1
more ...
less ...
Language
All
Undetermined
31
English
26
German
1
Author
All
Anderson, James C.
50
Narus, James A.
31
Wouters, Marc
15
Wynstra, Finn
8
Kumar, Nirmalya
7
Anderson, James C
4
ANDERSON, JAMES C.
2
Barclay, Donald W.
2
Carpenter, Gregory S.
2
Deutscher, Terry H.
2
GERBING, DAVID W.
2
Håkansson, Håkan
2
Johanson, Jan
2
Kirchberger, Markus
2
Narayandas, Das
2
Rossum, Wouter van
2
Stern, Louis W.
2
Thomson, James B.L.
2
Van Rossum, Wouter
2
Vandenbosch, Mark H.
2
Anderson, C. Arnold
1
Anderson, Kent P.
1
Browman, Mary Jean
1
Brown, James C.
1
Bruno, Albert V.
1
DeHaven, James C.
1
Gerbing, David W
1
Honeycutt, Earl D.
1
Sethuraman, Rajagopalan
1
Tyebjee, Tyzoon T.
1
Wuyts, S.
1
more ...
less ...
Published in...
All
MIT sloan management review
6
Harvard business review : HBR
5
Journal of business-to-business marketing
4
Harvard-Business-Manager : das Wissen der Besten
3
Business Horizons
2
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Sociological Methods & Research
2
Academy of Management journal : AMJ
1
Accounting, Organizations and Society
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Business horizons
1
Business strategy review
1
California management review
1
Industrial marketing : a German-American perspective ; with 29 tables
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of Consumer Research
1
Journal of marketing
1
Journal of operations management
1
Journal of political economy
1
Journal of the Academy of Marketing Science
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
1
M & O : tijdschr. voor organisatiekunde en sociaal beleid
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Pearsons education international
1
R / Rand Corporation
1
Rethinking marketing : developing a new understanding of markets
1
Sales & marketing management
1
The impact of theory on representations of the consumer and the marketing organisation
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Working series in marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
OLC EcoSci
21
RePEc
8
USB Cologne (EcoSocSci)
5
Showing
1
-
10
of
58
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
2
New-technology startups seeking pilot customers : crafting a pair of value propositions
Wouters, Marc
;
Anderson, James C.
;
Kirchberger, Markus
- In:
California management review
60
(
2018
)
4
,
pp. 101-124
Persistent link: https://www.econbiz.de/10011913360
Saved in:
3
Tiebreaker selling
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 90-96
Persistent link: https://www.econbiz.de/10010339534
Saved in:
4
Per Tiebreak zum Verkaufserfolg
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
5
,
pp. 32-41
Persistent link: https://www.econbiz.de/10010344199
Saved in:
5
INNOVATION - What You Can Learn From Your Customer's Customer - Working closely with your customers to tweak offerings and even business models is a standard business practice. But...
Anderson, James C
;
Wouters, Marc
- In:
MIT sloan management review
54
(
2013
)
2
,
pp. 75-82
Persistent link: https://www.econbiz.de/10010067820
Saved in:
6
Supplier development responsibility and NPD project outcomes : the role of monetary quantification of differences and supporting-deal gathering
Wynstra, Finn
;
Anderson, James C.
;
Narus, James A.
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010219672
Saved in:
7
What you can learn from your customer's customer
Anderson, James C.
;
Wouters, Marc
- In:
MIT sloan management review
54
(
2012/13
)
2
,
pp. 75-82
Persistent link: https://www.econbiz.de/10009715335
Saved in:
8
Why the highest price isn't the best price
Anderson, James C.
;
Wouters, Marc
;
Rossum, Wouter van
- In:
MIT sloan management review
51
(
2009/10
)
2
,
pp. 69-76
Persistent link: https://www.econbiz.de/10003945577
Saved in:
9
Purchasing higher-value, higher-price offerings in business markets
Anderson, James C.
;
Wynstra, Finn
- In:
Journal of business-to-business marketing
17
(
2010
)
1
,
pp. 29-61
Persistent link: https://www.econbiz.de/10003964409
Saved in:
10
PRICING STRATEGY - Why the Highest Price Isn't the Best Price - How to practice value-based pricing that boosts profits and promotes better relationships with customers.
Anderson, James C
;
Wouters, Marc
;
Van Rossum, Wouter
- In:
MIT sloan management review
51
(
2010
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10008371046
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->