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Search: person:"Anderson, Paul F."
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Gütermiete
4
Vereinigte Staaten
3
Absatzplanung
2
Brand extension
2
Brand management
2
Markenführung
2
Markentransfer
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Theorie
2
Theory
2
1986
1
Absatzpolitik
1
Betrieb
1
Betriebsfertigung
1
Betriebsfinanzwirtschaft
1
Betriebsmaterialwirtschaft
1
Betriebsplanung
1
Betriebswirtschaftliche Verfahrensforschung
1
Consumer behaviour
1
Epistemology
1
Erkenntnistheorie
1
Kapitalanlage
1
Konsumentenverhalten
1
Leasing
1
Marketing
1
Scientific method
1
Theorie der Unternehmung
1
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11
English
9
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Anderson, Paul F.
17
Dawar, Niraj
4
Anderson, Paul F
3
Allen, Chester L.
2
Chambers, Terry M.
2
Martin, John D.
2
Bennett, Peter D.
1
Dunlap, B. J.
1
Lazer, William
1
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1
Taylor ", Bernard W.
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American Marketing Association
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Journal of Consumer Research
3
Journal of marketing
3
Journal of Business Research
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
R&D / INSEAD / INSEAD
2
Financial management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
MSU business studies
1
Risk, capital costs, and project financing decisions
1
The development of marketing theory and its philosophical underpinnings
1
The engineering economist : a journal devoted to the problems of capital investment ; a joint publication of the Engineering Economy Division of the American Society for Engineering Education and American Institute of Industrial Engineers
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
14
RePEc
5
OLC EcoSci
1
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1
Marketing, scientific progress and scientific method
Anderson, Paul F.
-
2008
Persistent link: https://www.econbiz.de/10003610284
Saved in:
2
Marketing, strategic planning and the theory of the firm
Anderson, Paul F.
-
2008
Persistent link: https://www.econbiz.de/10003611331
Saved in:
3
The effects of order and direction on multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
- In:
Journal of Business Research
30
(
1994
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10005473702
Saved in:
4
The Effects of Order and Direction on Multiple Brand Extensions
Dawar, Niraj
;
Anderson, Paul F.
- In:
Journal of business research : JBR
30
(
1994
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10006744791
Saved in:
5
Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
-
1993
-
Rev. version of working paper 92/36/MKT
Persistent link: https://www.econbiz.de/10000858889
Saved in:
6
Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
-
1992
Persistent link: https://www.econbiz.de/10000841091
Saved in:
7
Dictionary of marketing terms
Bennett, Peter D.
(
ed.
);
Anderson, Paul F.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10013541560
Saved in:
8
Relativism Revidivus: In Defense of Critical Relativism.
Anderson, Paul F
- In:
Journal of Consumer Research
15
(
1988
)
3
,
pp. 403-06
Persistent link: https://www.econbiz.de/10005834525
Saved in:
9
Relative to What--That Is the Question: A Reply [On Method in Consumer Research: A Critical Relativist Perspective].
Anderson, Paul F
- In:
Journal of Consumer Research
15
(
1988
)
1
,
pp. 133-37
Persistent link: https://www.econbiz.de/10005834815
Saved in:
10
On method in consumer research : a critical relativist perspective
Anderson, Paul F.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 155-173
Persistent link: https://www.econbiz.de/10001018734
Saved in:
1
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