Search Results - person:"Arnita, Devi"

The effects of organizational positioning and donation recognition on charitable giving : insights from moral foundations theory

Paramita, Widya; Septianto, Felix; Escadas, Marco; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1093-1111

Persistent link: https://www.econbiz.de/10014285968

Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers : an exploratory study

Nasution, Reza Ashari; Jeong, So Won; Jin, Byoungho; … - In: Journal of Islamic marketing 14 (2023) 12, pp. 3085-3112

Persistent link: https://www.econbiz.de/10014451273

Travellers’ online sharing across different platforms: what and why?

Nasution, Reza Ashari; Windasari, Nila Armelia; … - In: Journal of Hospitality and Tourism Technology 14 (2023) 2, pp. 295-308

Purpose There is a limited understanding of experience revelation in tourism. This study aims to fill the gap by investigating the influence of review platforms’ characteristics, i.e. time-dimension and interactivity, on this issue to generate a holistic view of customer experience....

Persistent link: https://www.econbiz.de/10014874072

The role of threat-based awe and construal level in charitable advertising

Septianto, Felix; Nasution, Reza Ashari; Arnita, Devi; … - In: European journal of marketing 56 (2022) 5, pp. 1532-1555

Persistent link: https://www.econbiz.de/10013350975

The acceptance of mobile advertising : a social or personal matter?

Nasution, Reza Ashari; Arnita, Devi; Aghniadi - In: International journal of internet marketing and … 15 (2021) 1, pp. 84-103

Persistent link: https://www.econbiz.de/10012512694

Believe it or not : the effect of involvement on the credibility of image transfer through co-branding

Nasution, Reza Ashari; Arnita, Devi; Purnama, Saqina Qanidya - In: Journal of international consumer marketing 33 (2021) 5, pp. 578-594

Persistent link: https://www.econbiz.de/10012650588

Digital readiness and acceptance of mobile advertising

Nasution, Reza Ashari; Arnita, Devi; Azzahra, Dwine Fatimah - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 95-103

Persistent link: https://www.econbiz.de/10012668409

Digital mastery in Indonesia : the organization and individual contrast

Nasution, Reza Ashari; Arnita, Devi; Rusnandi, Linda … - In: Journal of Management Development 39 (2020) 4, pp. 359-390

Purpose: Our research objective here is to contribute theoretically and empirically to providing a gap model of digital mastery development in a company. The gap model will be a reference for the companies to develop their digital mastery. Design/methodology/approach: To gain deeper insights...

Persistent link: https://www.econbiz.de/10012278487