Gil‐Saura, Irene; Ruiz‐Molina, Maria‐Eugenia; … - In: Industrial Management & Data Systems 111 (2011) 5, pp. 791-808
Purpose – In organizational markets, many companies tend to reduce the number of providers to focus on establishing relationships with few of them. The purpose of this paper is to analyze the influence of relationship value and dependence of supplier on long‐term orientation and customer...