Search Results - person:"Aurier, Philippe"

The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods

Aurier, Philippe; Mejía, Victor D. - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1244-1266

Persistent link: https://www.econbiz.de/10012659723

Disentangling the respective impacts of assortment size and alignability on perceived assortment variety

Mejía, Victor D.; Aurier, Philippe; Huaman-Ramirez, Richard - In: Journal of retailing and consumer services 59 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012433852

The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products

Aurier, Philippe; Mejía, Victor D. - In: Journal of business research : JBR 117 (2020), pp. 163-175

Persistent link: https://www.econbiz.de/10012285557

Co-creating a wine : a dyadic approach to consumer experiental value and SME value creation

Garcia, Karine; Aurier, Philippe; Rodhain, Angélique - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 274-291

Persistent link: https://www.econbiz.de/10012058220

Linking branding strategy to ownership structure, financial performance and stability : case of French wine cooperatives

Challita, Sandra; Aurier, Philippe; Sentis, Patrick - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 292-307

Persistent link: https://www.econbiz.de/10012058221

The decision to purchase a bundled cultural pass : the role of pre-existing attitudinal and behavioural relationships with one network member

Aurier, Philippe; Guintcheva, Guergana; … - In: International journal of arts management 21 (2019) 2, pp. 70-82

Persistent link: https://www.econbiz.de/10012060759

Developing in-store brand strategies and relational expression through sales promotions

Mussol, Sarah; Aurier, Philippe; Sere de Lanauze, Gilles - In: Journal of retailing and consumer services 47 (2019), pp. 241-250

Persistent link: https://www.econbiz.de/10011995588

Marketing et fertilisation croisée : editorial

Aurier, Philippe - In: Recherche et applications en marketing 34 (2019) 3, pp. 3-5

Persistent link: https://www.econbiz.de/10012113805

Bénéfices relationnels des actions au point de vente : le cas des produits agroalimentaires vendus en hyper et supermarchés.

Mussol, Sarah; Aurier, Philippe; Lanauze, Gilles Séré De - HAL - 2013

Cette recherche porte sur les actions au point de vente. Une étude qualitative menée auprès de professionnels et de consommateurs de produits agroalimentaires en grandes et moyennes surfaces permet d'identifier comment les entreprises peuvent développer des relations avec les consommateurs...

Persistent link: https://www.econbiz.de/10010821102

Stratégies de marque : pour quelle création de valeur ? Application aux entreprises agroalimentaires du Languedoc-Roussillon

Siadou-Martin, Béatrice; Aurier, Philippe; Couderc, … - Département Sciences Sociales, Agriculture et … - 2012

La question posée dans la présente contribution est de savoir dans quelle mesure la Â« stratégie de marquage Â» retenue par les Petites et Moyennes Entreprises du secteur agroalimentaire influence leur création de valeur et leurs résultats financiers. L’utilisation d’une marque ou...

Persistent link: https://www.econbiz.de/10010780527